Brand «GoodTrueBeautiful»

The American brand GoodTrueBeautiful was founded in 2009 by perfumer Beth Nonte Russell. The brand's first fragrance was Forever lily, inspired by the wonderful moments of motherhood, and became very successful. Beth was born and raised in Jasper, Indiana, studied at Indiana University, where she earned a bachelor's degree in history. After graduation, Beth moved to Washington and worked for Senator Richard Lugar. Beth also earned a master's degree in Psychology and provided consulting services at a community mental health center in Washington. Today, she, her husband Randy, and their three daughters live in Northern Virginia and are working on a new version of the perfume Forever lily. GoodTrueBeautiful fragrances are a way to express one's essence and at the same time help many children in the world, as part of the proceeds from product sales goes to these purposes in the Russell's Golden Phoenix Foundation.