Brand «Joots»

The name Joots seems strange and mysterious until you learn that the creator of JOOTS, a man named George, is a descendant of those who came from the Balkans several generations ago. And in one of the many languages in the Balkans, "George" translates to Juro and has a shortened, slang nickname "Joots" in the United States.

George, the man who is the namesake of Joots, personally oversees the development and release of each product, thus ensuring every product has the JOOTS brand aspect. The JOOTS line products are made from natural ingredients grown in the Balkans. This brand produces creams, fragrances, and other similar "potions" that proudly bear the JOOTS name.

In 2011, the fragrance JuJu was released under the Joots brand, created in collaboration with perfumers Saul Klabin and George Salovich.