Brand «Kira»

History and Inspiration of the Kira Brand

Kira is a young and ambitious perfume house from Vietnam, born in 2024. From its first days, the brand established itself as a creator of unisex fragrances released in eau de parfum concentration. Kira draws inspiration from the richness of Vietnamese culture and gastronomy, transforming familiar tastes and smells into exquisite compositions. These are not just perfumes, but an olfactory journey through the cozy streets of Hanoi, tea plantations, and coffee shops of Saigon.

The brand's philosophy is built on the idea of "edible elegance" — the ability to convey comfort and warmth in a fragrance without losing depth and longevity. Kira strives to be close and understandable, yet surprise with unconventional combinations. Each bottle tells a story through scent: from morning rice milk to spicy evening Vietnamese coffee.

Perfumer and Key Collaborations

The talented perfumer Hamid Merati-Kashani is responsible for bringing Kira's bold ideas to life. His works are known for balancing gourmand notes with freshness, creating compositions that are memorable from the first whiff. He became the brand's "nose," translating the concept of Vietnamese hospitality into the language of perfumery. Collaboration with Hamid Merati-Kashani gave Kira a recognizable style — light yet rich, airy yet long-lasting.

The choice of perfumer is no coincidence: Merati-Kashani is known for his experience with milky and powdery accents, which perfectly matched Kira's love for laconic and "delicious" images. The result is a whole line of fragrances that invite you to taste a slice of exotic fruit or a sip of matcha latte.

Iconic Collections and Bestsellers

Kira's range quickly gained fans thanks to well-thought-out collections. Thirsty Collection is an explosion of freshness: juicy citrus, berries, and greens, ideal for hot climates. Premium Savour focuses on noble depth — saffron, oud, and precious woody notes. And Icy Collection features crisp, cool compositions with a frosty breath effect, giving a sense of purity and freshness.

Among the bestsellers, Kira - Rice Milk stands out — a delicate powdery milkiness that has become the brand's signature, and Kira - Matcha Ceremonial, where bitter green tea meets creamy vanilla. Also popular is Kira - Phin, inspired by traditional Vietnamese coffee: tart, sweet, with a hint of cocoa. Lovers of sweet fruit cocktails will appreciate Kira - Pomelo Blossom Sorbet and Kira - Peach Milk Tea — true gastronomic masterpieces in a bottle.

And for those who want something spicy and sensual, the brand created Kira - Sublime Saffron Sorbet — a luxurious saffron sorbet with a woody-musk base. Meanwhile, Kira - Coffeeling and Kira - Matcha Latte cemented the brand's love for "hot drinks" in perfumery.

Style, Longevity, and Reviews

Kira fragrances are a gourmand paradise for true gourmand enthusiasts. Yet they are not cloying: the brand skillfully adds green and powdery accents to keep compositions wearable. According to fans, Kira eau de parfum has medium to above-average longevity (5–8 hours) and moderate sillage, making it comfortable for both the office and a date. It is particularly noted that the fragrances develop well on the skin and retain their "yumminess" throughout the day.

The brand quickly gained love beyond Vietnam. Women aged 18–50 who adore perfumery find in Kira what was missing in the market: authentic Asian motifs reimagined in a European style. Social media reviews are full of delight: "Finally, I found the scent of my morning," "Phin is the perfect coffee without calories," "Rice Milk is a hug you can wear."

Summary and Prospects

In just one year of existence, Kira has managed to make a loud statement. The brand proves that Vietnam can be not only the homeland of delicious food but also a source of inspiration for niche perfumery. With three collections (Thirsty, Premium Savour, Icy) and a growing list of fragrances, Kira is already becoming a must-have for collectors of "edible" perfumes. If you are looking for something unusual, cozy, and truly unique, take a closer look at this young Vietnamese house. Perhaps Kira will become your new olfactory discovery.