Brand «Relevant»

The Birth of Relevance: How the Brand Relevant Came to Be

In 2023, a new star lit up the world perfume map — the American brand Relevant. Its name speaks for itself: "relevant," "timely." The creators aimed to reflect the spirit of modernity through pure, minimalist fragrances, devoid of big names and excess decoration. Unlike many luxury houses that rely on centuries of history, Relevant builds its identity on minimalism and transparency — both in composition and bottle design.

The brand chose a unisex format and eau de parfum concentration so that each scent is both intimate and noticeable. The core message is to return perfumery to its essence: clean ingredients, clear lines, and emotions without intermediaries. Despite its young age, it attracted one of today's most sought-after perfumers — Jérôme Epinette, known for his work with Byredo, Atelier Cologne, and Vilhelm Parfumerie.

Relevant's Philosophy: Less Talk, More Scent

Relevant's philosophy rests on three pillars: purity, transparency, and inclusivity. Each fragrance is a story told with minimal notes, without distracting layers. The brand avoids gender boundaries: all compositions are positioned as unisex, emphasizing that scents have no gender. The bottles — strict geometric shapes, colorless glass, labels without extra details. Everything is designed to focus attention on the content.

The brand's slogan could be: "The fragrance you were looking for without knowing it." Relevant doesn't aim to surprise with complexity; it aims to be recognizably beautiful and wearable. This is perfume for daily rituals that doesn't tire by mid-day and doesn't require decoding a "perfumery language." It simply is — and that's enough.

The Gem of the Collection: 13 Stems

Currently, the brand's lineup consists of one fragrance that instantly became a bestseller — Relevant - 13 Stems. The name itself evokes an image: thirteen stems. It's not just a number — it's a symbolic number that may reference Eastern numerology or the idea of a "bouquet of 13 roses," where each stem represents a separate emotion or memory. In reality, the composition revolves around one accord — floral-green, juicy, and transparent.

The eau de parfum 13 Stems creates the sensation of freshly cut stems with droplets of water on the cuts. The aloe note adds a moist, almost "coconut" greenery, while white flowers bring softness and lightness. The scent sounds like a young shoot — tender but with character. Thanks to the mastery of Jérôme Epinette, the composition turned out ringing clean and comfortable for daily wear. Users in reviews note that it's an ideal "sculptural" fragrance: it doesn't shout but stays with you all day, leaving a trail of natural freshness.

Perfumer Jérôme Epinette: Master of Transparent Watercolors

The fact that a young brand managed to attract the authoritative perfumer Jérôme Epinette speaks to Relevant's serious ambitions. The French "nose" is known for creating fragrances with crystal clarity — just recall Bal d'Afrique from Byredo or Colonia Pura from Acqua di Parma. His portfolio includes over 80 compositions, many of which have become cult classics.

For Relevant, he applied his signature technique: took one bright idea (stem greenery) as a base and surrounded it with textures that emphasize rather than overpower the central motif. The result is a fragrance that sounds both like a fashion accessory and a part of the modern woman's natural habitat. Epinette's ability to work with plant notes made 13 Stems the ideal candidate for those seeking "their" green fragrance.

Why Relevant Deserves Your Attention

If you're tired of multifaceted niche giants and want something simple yet refined — Relevant will be a discovery. The brand does not try to prove its complexity; it offers an experience. In an era of "loud" perfumery, this quiet American startup proves that relevance is not about volume but about precision. One fragrance may be followed by an entire collection, but even now 13 Stems can fulfill the need for a fresh, refined, and impeccably composed scented image.

You can get to know the brand's work on our website: the fragrance Relevant - 13 Stems awaits your rating and review. Join the discussion and share your impressions — perhaps Relevant will become your new perfume anchor.