Korean Perfumery: How K-Beauty Came to Fragrances
At first, the world fell in love with Korean creams and sheet masks. Then it was the turn of scent, ...
Eau de parfum
Memorymark Up
Gender:
Unisex
Segment:
Lux perfumes
Fragrance information:
Overall impression
Memorymark Up is a unisex fragrance released in 2025 by the Japanese brand Memorymark.
This modern eau de parfum has a green, fruity and floral character, created for those who enjoy a sense of freshness, cleanliness and light, natural transparency.
The composition feels airy without being inconspicuous: its stated sillage is very strong, so the fragrance can confidently accompany its wearer throughout the day.
At the same time, its mood remains bright and versatile, without a distinctly masculine or feminine leaning.
The brand’s history and style
Up was released in 2025 and reflects the character of Memorymark, a Japanese fragrance brand that creates unisex scents in eau de parfum concentration.
According to the available information, Up is the brand’s only fragrance in the catalogue, making it especially important for discovering its aesthetic.
The name Up seems to set the direction for the entire composition: it feels like a movement upward, toward fresh air, sunlight and pure green nuances.
There is no heavy sweetness or dense oriental richness here. Instead, the fragrance combines juicy fruits, transparent florals, cool tea and a smooth woody base.
How it develops on the skin
The top notes open with a green accord joined by mandarin and pear.
Grass establishes a natural green tone, mandarin adds a sparkling citrus nuance, while pear makes the opening softer and slightly juicier.
Gradually, the fragrance becomes calmer and cleaner: the heart features green tea, jasmine and lily of the valley.
The tea accord supports the feeling of coolness, the white flowers add subtle airiness, and the floral character remains delicate and refined.
In the base, Up takes on a more composed character thanks to hinoki, peony and a soapy accord.
The Japanese woody note gives the fragrance a dry depth, peony preserves its floral softness, while the soapy nuance enhances the impression of freshly laundered fabric and well-groomed skin.
Wearability and sillage
Memorymark Up is suitable for anyone looking for a noticeable yet lightweight everyday fragrance.
Its green-floral character is especially fitting for spring and summer, although the tea-and-wood base also makes it suitable for cooler weather — at the office, on a walk, while travelling or at an informal gathering.
Its very strong sillage makes the fragrance expressive. For your first experience, it is best to start with a small number of sprays and see how the composition develops on your own skin.
The available information does not specify exact application recommendations for skin or clothing, so it is sensible to apply Up moderately, especially indoors.
Similar fragrances
If you are interested in transparent fruity-floral compositions with a clean, distinctive character, Dior J'adore may serve as a useful reference.
Gucci Gucci Eau De Parfum II and Faberlic Pour Toujours are also suitable for comparison, although Memorymark Up stands out with its greener, more tea-like and woody-soapy character.
The perfumer behind the composition is not specified in the available information.
No other concentrations of Memorymark Up have been announced either, so this release should be regarded as a standalone eau de parfum with very strong sillage and a versatile unisex positioning.
Favorites
Add to comparison
Share
0
Comment
