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Home Fragrances Araxi Mora

Eau de parfum

Araxi Mora

Gender:

Female

Segment:

Lux perfumes

Fragrance information:

Mora Araxi, created in 2019, is classified as a feminine fragrance. The nose behind this fragrance — Simone Scaglietti.

Country of origin — Italy. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

If fragrances could speak, this one would say: 'You made the right choice.' The official website of Araxi — http://www.amouroud.com.

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Key fragrance characteristics

Perfume information

The note pyramid of Mora is shaped as a living composition, where notes flow with precision and warmth. The style of Araxi is clear in details that define the fragrance identity. No excess details, only what works, and the composition keeps a clear direction.

From the first breath you meet radiant lemon-bergamot first notes: Bergamot and Orange. Exactly these 2 notes form sunny vitality that is impossible to miss.

At the core of development you notice Apple blossom, Jasmine and Peach holding a opulent floral direction. At the foundation the composition is fixed through Benzoin, Patchouli and Vanilla, reinforcing a viscous balsamic trail.

The olfactory framework is built around these accords: Citrus, Gourmet, Floral and Fruit without random overlap. Additional accords such as Wood and Spicy add depth to the backdrop. The profile is feminine, which clarifies the composition character.

At olfactory-group level the structure relies on Citrus, Floral, Whiteflower and Fruit. The framework further includes Balsamic, Wood and Gourmet.

Overall Mora holds a coherent structure — the first stage creates momentum, the heart develops the core line, and the base secures the trail. These are the scent structures best understood in wear.

Simone Scaglietti
Creative Director

Gender	Female
Brand	Araxi
Segment	Niche perfumery
Country	Italy
Website	https://www.araxi.it/
Year of production	2019
Status	Produced
Concentration	Eau de parfum

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Composition pyramid

Bergamot

Orange

Apple blossom

Jasmine

Peach

Benzoin

Patchouli

Vanilla

Top notes

Bergamot Orange

Heart notes

Apple blossom Jasmine Peach

Base notes

Benzoin Patchouli Vanilla

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Araxi Mora

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Key fragrance characteristics

Perfume information

Description of the composition

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