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Home Fragrances Axe Africa

Fragrant mist

Axe Africa

Gender:

Male

Segment:

Lux perfumes

Fragrance information:

In 1995, Axe introduced Africa — a fragrance that's hard to forget. A masculine fragrance rooted in the floral family. The talent of Ann Gottlieb is written all over this bottle. Available as fragrant mist.

Expect a extremely noticeable sillage: present enough to be remembered. It's quite fleeting: longevity is very low, so feel free to reapply generously. The birthplace of this fragrance — Denmark, a place with a refined nose. Africa Axe unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.

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Key fragrance characteristics

Perfume information

The scent of Africa evolves as a continuous scent journey, where accents shift with precision and warmth. The style of Axe is evident in the way notes appear and fade. Nothing here feels random, and the structure feels complete all the way through. Fragrant mist keeps the right density and pace of development.

At the note-group layer the structure relies on Citrus, Floral, Balsamic and Wood. The palette also extends to Spicy, Gourmet, Musk and Whiteflower. From a family perspective the composition sits in Floral.

From the first breath you sense sparkling citrus top notes: Bergamot and Mandarin.

In the middle phase you meet Geranium holding a velvety rose-iris direction.

The internal accord map is built around these accords: Balsamic, Citrus, Gourmet and Floral without random overlap. Additional accords such as Musc, Wood and Spicy add depth to the backdrop. The gender direction is masculine, which sharpens how the fragrance is perceived. In longevity terms Very low points to a sustained drydown presence.

Taken together Africa reads as a cohesive composition — the start forms character, the middle layer carries the identity, and the final phase leaves a stable imprint. This is the type of composition best judged on skin.

Ann Gottlieb
Creative Director

Gender	Male
Brand	Axe
Segment	Massmarket perfumery
Country	Denmark
Website	http://www.axe.com
Year of production	1995
Status	Produced
Concentration	Fragrant mist
License holder	Unilever

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Composition pyramid

Bergamot

Mandarin

Geranium

Balsamic notes

Cedar

Sandalwood

Top notes

Bergamot Mandarin

Heart notes

Geranium

Base notes

Balsamic notes Cedar Sandalwood Tonka bean Vanilla musk

Families

Floral

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Axe Africa

Shop offers 3

Key fragrance characteristics

Perfume information

Description of the composition

Perfumers

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