Korean Perfumery: How K-Beauty Came to Fragrances
At first, the world fell in love with Korean creams and sheet masks. Then it was the turn of scent, ...
In 2011, Ayura introduced Blooming — a fragrance that's hard to forget.
Brand country — Japan, with its deep-rooted relationship with the fragrance industry. Blooming Ayura — the choice of those who appreciate depth and character in every detail.
One bottle, and you'll understand why this brand has such a devoted following. The official website of Ayura — http://parli.ru.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Blooming is built as a layered story, where accents shift smoothly and sequentially. The style of Ayura is recognizable from the opening to the final trail. Every decision feels deliberate, and the fragrance holds its character from opening to trail.
From the group perspective the profile is anchored in Citrus, Aromatic, Fruit and Musk.
Right at the start you meet aromatic herbal opening notes: Lemon, Peppermint and Rosemary. Exactly these 3 notes form pure fougère elegance that gives the fragrance a clear opening statement.
In the central layer you notice Bergamot, Blackcurrant, Mandarin, Orange and Rosemary holding a pure citrus-floral direction. In what remains on skin the composition is fixed through Citrus accord and musk, extending a mineral-citrus trail.
The accord profile is built around these accords: Aromatic, Citrus, Fruit and Musc with each one in a clear role. The stylistic positioning is unisex, which makes the scent profile easier to read.
In summary Blooming reads as a cohesive composition — the opening sets direction, the central phase adds depth, and the final phase leaves a stable imprint. These are the scent structures best experienced on skin.
| Gender | Unisex |
| Brand | Ayura |
| Segment | Premium perfumery |
| Country | Japan |
| Website | http://www.ayura.co.jp |
| Year of production | 2011 |
| Status | Produced |
| Concentration | Eau de parfum |
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