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Boy Smells is not just a perfume house, but a bold declaration of freedom.
Founded in Los Angeles in 2021 by the duo of designer Matthew Herman and entrepreneur David Kien, the brand was born at the intersection of home fragrances and personal perfumery.
Their new release Coco Hinoki, launched in 2026, is a unisex eau de parfum that balances between woody, fruity, and floral families.
Coco Hinoki is a fragrance with character: a sweet-milky opening, resinous hinoki wood, and a smoky trail.
It belongs to the category with low projection, so it is ideal for those who prefer intimate, enveloping compositions.
The recommended dosage is 1 to 2 sprays on skin or clothing to keep the scent soft and unobtrusive.
At the heart of the composition is the note of Hinoki, Japanese cypress, which delivers a cool, slightly smoky woody accord.
It is complemented by coconut milk and pear in the top, creating a creamy juiciness, while amber, smoke, and musk in the base add warmth and sensuality.
This is an ideal choice for cool days when you want coziness and a touch of mystery.
If you love Coco Hinoki, check out Estée Lauder Sensuous Nude Eau de Toilette — it also plays on the contrast of wood and sweetness.
And for a more tropical mood, try Bath and Body Works Iced Coconut Coolada or Malibu Heat.
The fragrance is highly persistent and lasts on the skin for up to 8–10 hours, gradually revealing its notes and allowing you to enjoy the full bouquet throughout the day
A subtle trail—just a hint of fragrance
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The composition opens with juicy chords of pear and coconut milk — soft, creamy, and slightly sweet.
In the heart, noble hinoki unfolds in the company of delicate tiare, adding a floral touch.
The base of amber, smoke, and musk gives the fragrance depth, a light smokiness, and long-awaited warmth, leaving a subtle yet memorable sillage.
| Gender | Unisex |
| Brand | Boy Smells |
| Segment | Niche perfumery |
| Country | United States |
| Website | https://boysmells.com |
| Year of production | 2026 |
| Status | Produced |
| Concentration | Eau de parfum |
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