Korean Perfumery: How K-Beauty Came to Fragrances
At first, the world fell in love with Korean creams and sheet masks. Then it was the turn of scent, ...
In 2019, Deconstructing Eden introduced 707 — a fragrance that's hard to forget.
Produced in the United States, where perfumery has long been elevated to an art form. 707 Deconstructing Eden — the choice of those who appreciate depth and character in every detail.
A great perfume doesn't need lengthy explanations — it speaks for itself. The official website of Deconstructing Eden — http://www.gap.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of 707 is shaped as a layered story, where accents shift without rush and without gaps. The creative approach of Deconstructing Eden is recognizable from the opening to the final trail. Every decision feels deliberate, and the composition keeps a clear direction.
The internal accord map is shaped by these accords: Wood and Mineral with each one in a clear role. The profile is unisex, which makes the scent profile easier to read.
Without strict stage separation the notes arrive together with a transparent aquatic mood: Sea Salt and Woody Accord. In this format 2 notes sound as one voice, building a cool salty touch that reads as cohesive from the start.
The middle and base stages are read as a continuous motion from lift to depth, which preserves the scent identity through drydown.
From the group perspective the composition is built around Mineral and Wood.
Taken together 707 reads as a cohesive composition — the start forms character, the middle layer carries the identity, and the base secures the trail. These are the fragrances best judged through real development.
| Gender | Unisex |
| Brand | Deconstructing Eden |
| Segment | Niche perfumery |
| Country | United States |
| Website | http://deconstructingeden.com/ |
| Year of production | 2019 |
| Status | Produced |
| Concentration | Eau de parfum |
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