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Sha'mamia is a unisex fragrance by Fratelli Diamanti, released in 2021.
This eau de parfum has a distinctive floral-woody character and a very powerful sillage, designed for those who enjoy noticeable compositions with a vivid personality.
Fratelli Diamanti is a Turkish perfume house with a resonant Italian name that translates as “Diamond Brothers.”
Sha'mamia reflects the brand’s desire to combine the precious expressiveness of floral accords with the depth of woody and ambery nuances.
The fragrance opens energetically: black pepper adds a spicy spark, while jasmine and ylang-ylang soften the opening with a rich white-floral impression.
As it develops, the composition becomes rounder and more powdery-floral, gradually transitioning into a warm woody scent.
The heart brings together iris, rose, and sandalwood. Iris gives the formula an elegant, slightly dry quality; rose adds a soft, romantic facet; and sandalwood supports them with a creamy woody texture.
The full list of notes in Sha'mamia includes black pepper, grey amber, iris, jasmine, patchouli, rose, sandalwood, vetiver, and ylang-ylang.
The composition belongs to the floral and woody families, while also combining spicy, white-floral, and animalic nuances.
The drydown is built around grey amber, patchouli, and vetiver. These accords make the base denser, drier, and longer-lasting, leaving behind a warm, rich trail with a subtle earthy depth.
Sha'mamia was created as a fragrance without strict gender associations, making it suitable for both women and men.
It will especially appeal to those who prefer rich, spicy, confident fragrances with a noticeable presence rather than delicate, watercolor-like florals.
Because of its very powerful sillage, the eau de parfum reveals itself best in cool weather, in the evening, and in situations where an expressive fragrance is appropriate.
On the skin, it unfolds in layers, moving from a spicy white-floral opening to a powdery floral heart and a deep woody-ambery base.
The composition was created by Julia Rodriguez.
Her concept unfolds through the contrast between the fresh spiciness of black pepper, refined floral softness, and an expressive base, allowing the fragrance to maintain its dynamism throughout its development.
Those drawn to floral compositions with a vintage mood, woody depth, and a noticeable sillage may want to explore Nina Ricci L'Air du Temps.
Sha'mamia, however, comes across as denser and richer thanks to patchouli, vetiver, and grey amber.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The top notes of the composition are black pepper, jasmine, and ylang-ylang, creating a spicy, white-floral opening.
The heart unfolds with iris, rose, and sandalwood, blending powdery florals with a soft woody nuance.
The base is built around grey amber, patchouli, and vetiver, creating a deep, dry, and exceptionally long-lasting trail.
Overall, the Sha'mamia fragrance pyramid develops in striking contrast, moving from vibrant spiciness to floral elegance and warm woody-amber depth.
| Gender | Unisex |
| Brand | Fratelli Diamanti |
| Segment | Niche perfumery |
| Country | Turkey |
| Website | https://fratellidiamanti.com |
| Year of production | 2021 |
| Status | Produced |
| Concentration | Eau de parfum |
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