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Home Fragrances Ghost Purity
Bottle photo Ghost
Bottle photo Ghost
Image Ghost
Image Ghost
Eau de toilette

Ghost Purity

Gender image: Female
Gender:
Female
Segment image
Segment:
Lux perfumes
Fragrance information:

In 2019, Ghost introduced Purity — a fragrance that's hard to forget. A feminine fragrance rooted in the sweet, fruit, and floral families. Offered in eau de toilette concentration.

Country of origin — the United Kingdom, and that already says something about the quality. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Better suited for:
Girls and women
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Eau de toilette

A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The note pyramid of Purity is built as a cohesive olfactory arc, where notes flow smoothly and sequentially. The creative approach of Ghost comes through from the opening to the final trail. Every decision feels deliberate, and the composition keeps a clear direction. Eau de toilette keeps a balanced rhythm of unfolding.

From the group perspective the composition is built around Floral, Citrus, Fruit and Sweet. It also reaches into Whiteflower, Mineral, Wood and Musk. Within olfactory families the scent maps to Floral, Fruit and Sweet.

As soon as the fragrance opens you sense fresh floral first notes: Freesia, Mandarin, Pineapple and Sugar.

In the middle phase you meet Lily, Rose, Violet and dew carrying a harmonious floral direction.

The accord architecture rests on these accords: Aquatic, Citrus, Gourmet and Floral with each one in a clear role. Secondary accord layers such as Fruit, Musc and Wood enrich the profile without taking over. The gender direction is feminine, which clarifies the composition character.

Taken together Purity reads as a cohesive composition — the opening sets direction, the heart develops the core line, and the base secures the trail. This is the type of composition best experienced on skin.

Gender Female
Brand Ghost
Segment Luxury perfumery
Country United Kingdom
Website http://www.ghost.co.uk
Year of production 2019
Status Produced
Concentration Eau de toilette
License holder Designer Parfums Ltd

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0.0
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4.0

Composition pyramid

Note photo Freesia
Freesia
Note photo Mandarin
Mandarin
Note photo Pineapple
Pineapple
Note photo Lily
Lily
Note photo Rose
Rose
Note photo Violet
Violet
Note photo Meringue
Meringue
Note photo Sandalwood
Sandalwood
Note photo musk
musk

Top notes

Freesia Mandarin Pineapple Sugar

Heart notes

Lily Rose Violet dew

Base notes

Meringue Sandalwood musk

Families

Family Floral Floral
Family Fruit Fruit
Family Sweet Sweet

Fragrance characteristics

based on 1 opinion
Chords
Relevance
Dosage
Perception
Appearance quality
Similar
Persistence
The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.
Persistence
Very high (more than 12 hours)
5
Sillage
Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.
Sillage
Very conspicuous
5
Complexity and depth
The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.
Complexity and depth
Medium and varied
2
Gender
This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.
Male
0%
Unisex
0%
Female
100%
What kind of event
Date
0%
Wedding
0%
Sport
0%
Sleep
0%
For party
0%
For every day
50%
Sex
0%
For Holiday
0%
Theatre
0%
Office
50%
For what time of year / season
Winter
Winter
0%
Spring
Spring
50%
Summer
Summer
50%
Autumn
Autumn
0%
For what style / mood
Casual
50%
Gala
0%
Classic
0%
Avant-garde
0%
Romantic
50%
Sporty
0%
For what age
under 18
0%
18-25 years old
50%
26-35 years old
50%
36-45 years
0%
46+ years old
0%
Any
0%
On the skin
The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Where is the best place to apply the fragrance?
The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.
On the chest
0%
On the wrist
0%
On the knees
0%
On the back of the neck
50%
Behind the ears
0%
On the elbow
0%
On the abdomen
0%
On the back of the hand
0%
On clothes
50%
Не могу оценить
0%
On clothing
The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.
Spot
0%
Enter the cloud
0%
1-2 atomisations
100%
2-3 atomisations
0%
3-4 atomisations
0%
4-5 sprays
0%
Associations
Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents
Freshness
50%
Exoticism
0%
Luxury
0%
Euphoria
0%
Passion
0%
Joy
50%
Calm
0%
Excitement
0%
Sadness
0%
Despair
0%
Effect
Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.
Effect
Attracts attention
4
Intensity
The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.
Intensity
Very strong
4
Bottle
Bottle
High quality
4
Spray
Spray
High quality
4
Packaging quality
Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness
Packaging quality
High quality
4
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Average rating
4.0
1 ratings
1 comments
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