Korean Perfumery: How K-Beauty Came to Fragrances
At first, the world fell in love with Korean creams and sheet masks. Then it was the turn of scent, ...
Holika Holika Untamed is a women's Eau de Parfum launched in 2018.
The composition belongs to the spicy, floral and balsamic fragrance families, unfolding with expressive presence of white flowers, soft resinous nuances and a sensual musky base.
The fragrance is created in the vibrant aesthetic of Holika Holika — a Korean brand known for its emotional presentation, colorful design and talent for turning everyday care into a small ritual.
Within the Untamed fragrance line, it sounds bolder and more intense: this is not a quiet floral accord, but a distinctive composition with character.
The composition opens with iris, orange blossom and rose.
Iris adds powdery elegance, orange blossom brings a bright white-floral freshness, while rose softens the composition with a classic floral facet.
As the fragrance develops, pink pepper and tuberose join the composition.
The spicy nuance of red berries makes the heart livelier and more dynamic, while tuberose enhances the composition's creamy, intense side.
In the base, benzoin blends with musk, leaving a warm, balsamic and exceptionally long-lasting impression.
Untamed will appeal to those who enjoy feminine fragrances with a rich presence and are not afraid of a noticeable sillage.
According to its profile, the fragrance has a very strong sillage, making it especially suitable for cool weather, evenings, formal occasions or anywhere you want to make your presence felt.
On the skin, the fragrance may come across as powdery-floral, spicy and slightly resinous, while on clothing it retains its musky-balsamic trail for longer.
Specific application recommendations for skin and clothing are not available, so it is best to begin with a small number of sprays and gradually increase the intensity if needed.
Untamed is available as an Eau de Parfum.
Information about other concentrations of this fragrance and the perfumer's name is not available, so we will not compare different versions or attribute the composition to a specific creator.
If you enjoy expressive floral compositions with a retro mood, take a look at Cerruti 1881 Pour Femme.
Salvador Dali Dali Parfum de Toilette and Cacharel Lou Lou are also worth considering as alternatives — each offers its own interpretation of intense femininity, floral accords and a noticeable sillage.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
Untamed opens with iris, orange blossom (fleur-de-lis) and rose. This opening combines powdery softness, sheer white-floral freshness and a romantic rosy hue.
The heart features pink pepper and tuberose: the spicy note adds energy to the composition, while tuberose makes it creamier and richer.
The base is built around benzoin and musk, creating a warm, balsamic and long-lasting finish.
Overall, the olfactory pyramid brings together floral, white-floral, spicy, balsamic and musky accents.
| Gender | Female |
| Brand | Holika Holika |
| Segment | Massmarket perfumery |
| Country | South Korea |
| Website | https://www.holikaholika.ee |
| Year of production | 2018 |
| Status | Discontinued |
| Concentration | Eau de parfum |
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