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Home Fragrances Hurm Aokuma
Bottle photo Hurm
Image Hurm
Oil-based perfume

Hurm Aokuma

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Aokuma Hurm is officially considered a unisex fragrance, belonging to the floral and citrus families. Available as oil-based perfume.

Brand country — Estonia, with its deep-rooted relationship with the fragrance industry. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Shop offers 3

Key fragrance characteristics

Better suited for:
Men and women (unisex)
Very high fragrance longevity

The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes

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Sillage
Extremely noticeable

The scent will linger in the air even after its wearer has left.

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Style
Everyday

The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences

Everyday
Concentration
Oil-based perfume

A rich oil-based perfume composition with a soft opening, high durability, and an intimate trail

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Fragrance seasonality
Spring - Summer

Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days

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Perfume information

Description of the composition

The note pyramid of Aokuma unfolds as a cohesive olfactory arc, where notes flow smoothly and sequentially. The creative approach of Hurm is evident in the pacing of the notes and the overall aesthetic. Every decision feels deliberate, and the structure feels complete all the way through. Oil-based perfume emphasizes the right density and pace of development.

In a unified mixed pyramid the opening appears as one connected movement with a glittering citrus mood: Bergamot, Neroli and ylang-ylang. In this case 3 notes work as one coherent layer, building a sensation of cool purity that reads as cohesive from the start.

The deeper layers are felt as a smooth transition from opening to trail, which keeps the fragrance coherent.

The accord profile is shaped by these accords: Citrus and Floral forming a compact and readable structure. The profile is unisex, which clarifies the composition character.

At olfactory-group level the structure relies on Citrus, Floral and Whiteflower. Within olfactory families the scent maps to Citrus and Floral.

Taken together Aokuma sounds complete from start to finish — the start forms character, the central phase adds depth, and the final phase leaves a stable imprint. These are the fragrances best judged in wear.

Gender Unisex
Brand Hurm
Segment Natural perfumery
Country Estonia
Website https://www.hurmperfume.com/en
Status Produced
Concentration Oil-based perfume

Popular fragrances by the brand

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Composition pyramid

Note photo Bergamot
Bergamot
Note photo Neroli
Neroli
Note photo ylang-ylang
ylang-ylang

Mixed notes

Bergamot Neroli ylang-ylang

Families

Family Citrus Citrus
Family Floral Floral

Fragrance characteristics

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Chords
Relevance
Dosage
Perception
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