Earth, Concrete, Violet in Gasoline: 5 Avant-Garde Niche Fragrances
Are you tired of sweet, floral, and powdery scents? Yearning for something daring, strange, almost s...
The house of HYPEBAE presents On Repeat. A feminine fragrance rooted in the wood, fruit, and floral families. The fragrance is presented as eau de parfum.
Made in Russia, backed by a long and proud tradition. On Repeat HYPEBAE unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of On Repeat unfolds as an expressive line of development, where accents shift smoothly and sequentially. The signature of HYPEBAE is evident in details that define the fragrance identity. No excess details, only what works, and the composition keeps a clear direction. Eau de parfum supports the right density and pace of development.
As soon as the fragrance opens you meet invigorating sunny first notes: Grapefruit, Raspberry and Violet leaf. Exactly these 3 notes shape a burst of citrus freshness that is impossible to miss.
In the middle phase you sense Gardenia, Jasmine and Violet carrying a sensual jasmine direction. In the final layer the line is anchored through Vanilla, Woody Accord and musk, shaping a deep cocoa-vanilla trail.
The gender direction is feminine, which sharpens how the fragrance is perceived.
At the note-group layer the structure relies on Citrus, Fruit, Green and Whiteflower. It also reaches into Floral, Gourmet, Wood and Musk. From a family perspective the scent maps to Floral, Fruit and Wood.
In summary On Repeat reads as a cohesive composition — the first stage creates momentum, the central phase adds depth, while the drydown anchors the memory. This is the type of composition best experienced on skin.
| Gender | Female |
| Brand | HYPEBAE |
| Segment | Massmarket perfumery |
| Country | Russia |
| Status | Produced |
| Concentration | Eau de parfum |
| License holder | Алькор и Ко |
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