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Home Fragrances Jo Loves Jo

Eau de toilette

Jo Loves Jo

Gender:

Unisex

Segment:

Lux perfumes

Fragrance information:

2018: the world took its first breath of Jo Jo Loves. By character, a unisex fragrance drawing from the fern and citrus families. The fragrance belongs to the wood, citrus, and aromatic groups. An eau de toilette — light-footed, but utterly unforgettable.

Expect a moderate sillage — enough to be remembered, not enough to overwhelm. Recommended dosage: 1-2 sprays on skin, 2-3 sprays on clothing. A single bottle goes a long way: longevity is very high. Brand country — the United Kingdom, with its deep-rooted relationship with the fragrance industry. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

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Key fragrance characteristics

Perfume information

The composition of Jo is shaped as an expressive line of development, where accents shift smoothly and sequentially. The creative approach of Jo Loves is evident from the opening to the final trail. Every decision feels deliberate, and the fragrance holds its character from opening to trail. Eau de toilette sets the depth and body this composition needs.

The internal accord map is shaped by these accords: Aromatic, Citrus, Floral and Wood with each one in a clear role. The profile is unisex, which sharpens how the fragrance is perceived. In longevity terms Very high points to a sustained drydown presence. In projection Middle shows the style of diffusion around the wearer.

When the pyramid is blended into one block the fragrance opens as a single chord with a airy lemon mood: Bitter Orange, Cedar, Grapefruit, Guaiac wood, Hedione, Lime and Peppermint.

The heart and base are read as a gradual shift without abrupt breaks, which preserves the scent identity through drydown.

At the note-group layer the structure relies on Aromatic, Citrus, Wood and Floral.

In summary Jo sounds complete from start to finish — the opening sets direction, the central phase adds depth, and the final phase leaves a stable imprint. These are the fragrances best judged in wear.

Gender	Unisex
Brand	Jo Loves
Segment	Niche perfumery
Country	United Kingdom
Website	http://www.joloves.com
Year of production	2018
Status	Produced
Concentration	Eau de toilette

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Composition pyramid

Bitter Orange

Cedar

Grapefruit

Mixed notes

Bitter Orange Cedar Grapefruit Guaiac wood Hedione Lime Peppermint Vetiver

Families

Citrus

Fern

Persistence

The persistence of a fragrance is determined by how long it can be felt. It is a characteristic associated with ingredients that evaporate slowly. Persistence depends on the physical properties of the perfume ingredients—mainly their volatility and environmental factors such as temperature and humidity.

Sillage

Imagine a light cloud of fragrance that, like an aeroplane trail, remains in the air after your appearance. This is the sillage - a subtle or vivid imprint left by the most diffuse element of a perfume composition. The sillage can be almost invisible when it is felt only by you and those around you. Or it can be so expressive that its presence is noticed even long after you have left.

Complexity and depth

The complexity of a fragrance is the number and variety of notes that create a unique composition. A complex fragrance contains many different notes that reveal themselves on the skin. The depth of a fragrance is the richness and intensity of the fragrance. Fragrances with a deep composition include heavy and powerful notes that stay on the skin longer and affect others over long distances.

Gender

This scale depicts gender focus and demonstrates how the brand positions the fragrance - as masculine, feminine or universal.

On the skin

The optimum amount of atomisation on the skin is the balance at which the fragrance reveals itself in its entirety and sounds its best.

Where is the best place to apply the fragrance?

The best places to apply a fragrance are the areas where it will reveal itself most fully and create the most vivid impression.

On clothing

The optimum amount of atomisation of the fragrance on clothes, at which it reveals the best quality of the fragrance.

Associations

Perfume associations are the emotions and images that pop into the imagination when you perceive its unique notes and accents

Effect

Fragrances can attract attention and evoke positive emotions, others can leave neutral, and others can cause negative associations and repel people.

Intensity

The intensity of a fragrance is like its ‘volume’, the degree of intensity and strength with which it is felt around you or on the surface.

Packaging quality

Perfume bottle packaging quality is about protection and aesthetic appeal, including strength, reliability, design and materials. High quality ensures the safety and security of the product, a good first impression and attractiveness

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Jo Loves Jo

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Key fragrance characteristics

Perfume information

Description of the composition

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