Photo Lundborg Lure
Photo Lundborg Lure
Eau de parfum

Lundborg Lure

Gender image: Unisex
Gender:
Unisex
Segment image
Segment:
Lux perfumes
Fragrance information:

Lure Lundborg, introduced to the world in 1918, is marketed as a unisex fragrance, belonging to the musk and floral families.

Country of origin — the United States: no wonder the fragrance turned out this refined. A rich, layered composition that reveals itself differently depending on your mood and the time of day.

Some fragrances simply live on the skin — this one becomes part of it. The official website of Lundborg — http://www.ixoraparfum.com/.

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Key fragrance characteristics

Perfume information

Description of the composition

The scent of Lure is built as a cohesive olfactory arc, where notes flow with precision and warmth. The creative approach of Lundborg is clear in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the fragrance holds its character from opening to trail.

The accord architecture rests on these accords: Floral and Musc forming a compact and readable structure. The profile is unisex, which sharpens how the fragrance is perceived.

When the structure is mixed the notes arrive together with a multi-layered petal mood: Floral Notes and musk. In this format 2 notes sound as one voice, creating romantic softness that feels seamless.

The middle and base stages are read as a continuous motion from lift to depth, which gives the structure continuity.

At olfactory-group level the structure relies on Floral, Musk and Whiteflower. At family level the composition sits in Floral and Musk.

Overall Lure holds a coherent structure — the first stage creates momentum, the middle layer carries the identity, and the final phase leaves a stable imprint. These are the scent structures best understood through real development.

Gender Unisex
Brand Lundborg
Segment Massmarket perfumery
Country United States
Year of production 1918
Status Produced
Concentration Eau de parfum

Composition pyramid

Floral Notes
musk

Mixed notes

Families

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Collections Lundborg

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