Scent as part of identity: finding your perfume signature
There are people we recognize before we see them. They are still in the hallway, but their familiar ...
The house of Malizia presents White Cloud. By character, a masculine fragrance drawing from the fruit and floral families. Offered in eau de toilette concentration.
Country of origin — Italy: no wonder the fragrance turned out this refined. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition of White Cloud is shaped as a cohesive olfactory arc, where notes flow smoothly and sequentially. The creative approach of Malizia is clear in the way notes appear and fade. No excess details, only what works, and the composition keeps a clear direction. Eau de toilette supports the right density and pace of development.
In a unified mixed pyramid the opening appears as one connected movement with a multi-layered berry mood: Bergamot, Cardamom, Grey Ambergris, Papaya, Pineapple, Rose and Violet.
The inner phases are felt as a gradual shift without abrupt breaks, which keeps the fragrance coherent.
The internal accord map is built around these accords: Citrus, Floral, Fruit and Amber forming a compact and readable structure. Additional accords such as Spicy expand the olfactory volume in the background.
At the note-group layer the profile is anchored in Citrus, Spicy, Animals and Fruit. It also reaches into Floral and Whiteflower.
Overall White Cloud reads as a cohesive composition — the opening sets direction, the heart develops the core line, and the base secures the trail. These are the scent structures best understood on skin.
| Gender | Male |
| Brand | Malizia |
| Segment | Massmarket perfumery |
| Country | Italy |
| Website | https://www.mirato.it |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Mirato Group |
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