Baccarat Rouge 540: the phenomenon of a cult fragrance
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
Pure Mel Merio arrived in 2014 — and it was immediately clear this one was here to stay. By character, a feminine fragrance drawing from the fern and fruit families. Available as eau de parfum.
Made in Germany. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
A great perfume doesn't need lengthy explanations — it speaks for itself. The official website of Mel Merio — http://www.clive.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Pure evolves as a layered story, where accents shift with precision and warmth. The creative approach of Mel Merio is recognizable in the way notes appear and fade. Nothing here feels random, and the structure feels complete all the way through. Eau de parfum supports the right density and pace of development.
At olfactory-group level the structure relies on Fruit and Wood. At family level the composition sits in Fern and Fruit.
When the pyramid is blended into one block the opening appears as one connected movement with a pulsating fruity mood: Fruit note. Here 1 note sounds as one voice, creating thrilling fruity juiciness that feels seamless.
The inner phases are read as a gradual shift without abrupt breaks, which preserves the scent identity through drydown.
The profile is feminine, which sharpens how the fragrance is perceived.
In summary Pure sounds complete from start to finish — the start forms character, the central phase adds depth, and the final phase leaves a stable imprint. These are the scent structures best understood through real development.
| Gender | Female |
| Brand | Mel Merio |
| Segment | Massmarket perfumery |
| Country | Germany |
| Website | http://www.melmerio.com |
| Year of production | 2014 |
| Status | Produced |
| Concentration | Eau de parfum |
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