Baccarat Rouge 540: the phenomenon of a cult fragrance
There are fragrances that are recognized by just their trail in an elevator. Baccarat Rouge 540 is o...
The house of MEM Company / M. E. Mayer gifted the world with Lilas in 1910.
Produced in Austria, and you can feel it in every note. Lilas MEM Company / M. E. Mayer — the choice of those who appreciate depth and character in every detail.
If fragrances could speak, this one would say: 'You made the right choice.' The official website of MEM Company / M. E. Mayer — https://suephillips.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The scent of Lilas evolves as a layered story, where notes flow with precision and warmth. The style of MEM Company / M. E. Mayer comes through in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the structure feels complete all the way through.
The profile is feminine, which sharpens how the fragrance is perceived.
Even with limited opening data the fragrance still reads clear and composed, and the first accord stays clean and precise.
The heart and base are felt as a smooth transition from opening to trail, which preserves the scent identity through drydown.
Its family/group profile is still recognizable through stage transitions.
Taken together Lilas sounds complete from start to finish — the first stage creates momentum, the heart develops the core line, and the final phase leaves a stable imprint. This is the type of composition best judged through real development.
| Gender | Female |
| Brand | MEM Company / M. E. Mayer |
| Segment | Massmarket perfumery |
| Country | Austria |
| Year of production | 1910 |
| Status | Produced |
| Concentration | Eau de parfum |
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