ENCELADE by Marc Antoine Barrois: Interview and Fragrance Review
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No Brainer Raw So Pure is a unisex fragrance from the Japanese brand No Brainer, released in 2024.
The composition is presented as an eau de toilette and combines floral and fruity accords.
This modern fragrance has a distinctive character, bringing together fresh citrus notes, white flowers, woody nuances and an unusual tomato accent.
Raw So Pure is built around the contrast between a clean, sparkling opening and a softer, sunlit development.
This fragrance will appeal to those who enjoy perfumes with a noticeable trail but value more than just sweetness or freshness: a multilayered combination of green, floral, fruity, mineral and spicy nuances.
Thanks to its unisex positioning, the composition develops differently and may smell fresher, more floral or woodier depending on the temperature of the skin.
At the opening, No Brainer Raw So Pure smells bright and airy: citrus notes of lemon and orange create a sense of juicy freshness, while lavender adds a cool green facet.
Pink pepper brings a subtle spicy sparkle and makes the opening more energetic. This beginning feels clean, lively and immediately noticeable.
In the heart, the fragrance becomes softer and more voluminous.
Hyacinth supports the fresh floral tone, jasmine and lily of the valley add a transparent white-floral lightness, while orange blossom connects the citrus opening with a sunny, slightly honeyed impression.
As a result, Raw So Pure retains its sense of freshness while gradually taking on a rounder, more sensual character.
According to the stated characteristics, the fragrance has a very strong sillage, making No Brainer Raw So Pure noticeable in its surroundings and capable of attracting attention.
Here, eau de toilette does not mean a restrained scent: the composition develops quite expressively, so it is best to adjust the dosage gradually, taking your own perception and the reactions of those around you into account.
No precise recommendations for the number of sprays on skin or clothing have been provided for this release.
A practical approach is to start with a small amount on the skin, let the fragrance develop and only then increase its intensity if necessary.
On clothing, the composition may last longer, so a minimal dosage is sufficient for a first impression.
The fresh citrus-floral opening makes this fragrance a natural choice for daytime, walks and everyday activities.
At the same time, its strong sillage adds expressiveness, so the composition can also work for an evening when you want to leave a noticeable yet distinctive aromatic impression.
Raw So Pure is especially interesting in warm weather, when the citrus notes, white flowers and sunlit nuances unfold with the greatest fullness.
The fragrance belongs to the Japanese brand No Brainer, which creates unisex compositions in an eau de toilette concentration.
Raw So Pure showcases the brand's approach through an unconventional combination of familiar and unexpected nuances: alongside lemon, lavender and flowers, a tomato accent appears, supported by cedar, honey and sunlit notes.
If you would like to compare it with other floral compositions, you may want to take a look at Jill Stuart Relax Eau De White Floral.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The composition opens with lavender, lemon, orange, and pink pepper, creating a fresh citrusy-green accord with a spicy spark.
Hyacinth, jasmine, lily of the valley, and orange blossom unfold at the heart, creating an airy white-floral scent. The base combines cedar, honey, sunny notes, and tomato.
As a result, the dry-down is at once woody, softly sweet, mineral, and unusually fruity.
The full composition brings together citrus, floral, fruity, green, mineral, spicy, sweet, white-floral, and woody facets.
| Gender | Unisex |
| Brand | No Brainer |
| Segment | Natural perfumery |
| Country | Japan |
| Website | https://no-brainer.jp/ |
| Year of production | 2024 |
| Status | Produced |
| Concentration | Eau de toilette |
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