Shalimar: the history of the first amber fragrance
There are fragrances that smell like perfume. And then there are those that smell like a legend. Sha...
In 1953, Shulton Company introduced Verve — a fragrance that's hard to forget.
The birthplace of this fragrance — the United States, a place with a refined nose. Verve Shulton Company unfolds gradually, effortlessly, and with great refinement — a perfect choice for day or evening.
The perfect reason to explore the world of Shulton Company a little more closely — or add another favourite to your collection. The official website of Shulton Company — http://www.blackphoenixalchemylab.com.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
A rich and elegant fragrance that gently unfolds on the skin and lasts most of the day, leaving a delicate trail
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The olfactory structure of Verve is shaped as a layered story, where layers reveal themselves smoothly and sequentially. The creative approach of Shulton Company is evident from the opening to the final trail. No excess details, only what works, and the fragrance holds its character from opening to trail.
Its olfactory taxonomy remains readable through movement from opening to drydown.
Even without a fully detailed top section the composition still reads cohesive and focused, and the very first impression arrives without noise.
The heart and base are read as a gradual shift without abrupt breaks, which preserves the scent identity through drydown.
The profile is feminine, which clarifies the composition character.
Overall Verve reads as a cohesive composition — the opening sets direction, the central phase adds depth, and the final phase leaves a stable imprint. This is the type of composition best judged in wear.
| Gender | Female |
| Brand | Shulton Company |
| Segment | Massmarket perfumery |
| Country | United States |
| Website | http://www.pg.com |
| Year of production | 1953 |
| Status | Discontinued |
| Concentration | Eau de parfum |
| License holder | Procter & Gamble |
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