Niche perfumery vs mass market: is it worth overpaying?
Two bottles stand side by side. One asks a modest sum, the other several times more expensive, and t...
11:11 SJA Perfumes arrived in 2020 — and it was immediately clear this one was here to stay. This is a unisex fragrance rooted in the wood and balsamic families. This fragrance is the personal signature of perfumer Shatha Alzaabi. A perfume extract — light-footed, but utterly unforgettable.
Brand country — the United Arab Emirates, with its deep-rooted relationship with the fragrance industry. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance is very long-lasting, staying on the skin for 12 hours or more, gradually revealing its notes
The scent will linger in the air even after its wearer has left.
The perfume has a rich aroma that will help you stand out from the crowd and create a memorable image
The most concentrated form of perfume with a deep, multifaceted composition, exceptional durability, and an expressive trail
Perfumes for the fall and winter seasons often contain notes of vanilla, spices, ambergris, wood, and other warm accords, creating a feeling of comfort and warmth during the cold months
The scent of 11:11 is shaped as a continuous scent journey, where layers reveal themselves with precision and warmth. The signature of SJA Perfumes is evident in the pacing of the notes and the overall aesthetic. Nothing here feels random, and the composition keeps a clear direction. Perfume extract supports a balanced rhythm of unfolding.
From the first breath you sense delicate white floral opening note: Orange blossom. Exactly this 1 note sets creamy romanticism that gives the fragrance a clear opening statement.
When the opening settles you sense Frankincense and musk holding a amber-incense direction.
The accord architecture is shaped by these accords: Balsamic, Floral, Musc and Wood without random overlap. Background accords such as Amber enrich the profile without taking over. The stylistic positioning is unisex, which makes the scent profile easier to read.
At the note-group layer the structure relies on Whiteflower, Balsamic, Musk and Ambery. It also reaches into Wood. At family level the scent maps to Balsamic and Wood.
In summary 11:11 sounds complete from start to finish — the start forms character, the middle layer carries the identity, while the drydown anchors the memory. These are the fragrances best understood on skin.
| Gender | Unisex |
| Brand | SJA Perfumes |
| Segment | Niche perfumery |
| Country | United Arab Emirates |
| Year of production | 2020 |
| Status | Produced |
| Concentration | Perfume extract |
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