Shalimar: the history of the first amber fragrance
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Fresia Zara, that first saw the light of day in 2011, is marketed as a feminine fragrance, belonging to the floral family. The fragrance concentration is eau de toilette.
It carries a moderate sillage, leaving a trail that lingers pleasantly in the air. Longevity is moderate — not too much, not too little, just right. Brand country — Spain: a place that truly knows its way around a great scent. A rich, layered composition that reveals itself differently depending on your mood and the time of day.
The fragrance has medium longevity and lasts on the skin for about 5-6 hours, gradually revealing its notes and leaving a pleasant impression
It can be felt in close proximity, but does not attract the attention of those around you
The perfume has a fresh scent that is not too intense, so it does not overwhelm those around you with strong essences
A light and elegant fragrance with harmonious richness—the perfect balance between the depth of eau de parfum and the freshness of cologne
Fragrances for spring and summer unfold with light citrus notes, floral and fruity accords, filling the composition with freshness, airiness, and a feeling of carefree lightness on warm days
The note pyramid of Fresia is shaped as a layered story, where layers reveal themselves smoothly and sequentially. The signature of Zara comes through in the pacing of the notes and the overall aesthetic. No excess details, only what works, and the fragrance holds its character from opening to trail. Eau de toilette sets a balanced rhythm of unfolding.
At the note-group layer the profile is anchored in Floral and Whiteflower. At family level the scent maps to Floral.
When the structure is mixed the opening appears as one connected movement with a inspiring floral mood: Freesia.
The deeper layers are perceived as a gradual shift without abrupt breaks, which preserves the scent identity through drydown.
The olfactory framework is driven by these accords: Floral forming a compact and readable structure. The gender direction is feminine, which sharpens how the fragrance is perceived. In longevity terms Middle indicates a stable lasting impression. In projection Middle describes the way the scent radiates.
Taken together Fresia holds a coherent structure — the opening sets direction, the heart develops the core line, while the drydown anchors the memory. This is the type of composition best understood through real development.
| Gender | Female |
| Brand | Zara |
| Segment | Massmarket perfumery |
| Country | Spain |
| Website | http://www.zara.es |
| Year of production | 2011 |
| Status | Produced |
| Concentration | Eau de toilette |
| License holder | Inditex |
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