Brand «10 Corso Como»

10 Corso Como is a renowned Italian brand that produces fashionable shoes and accessories.

The history of the "10 Corso Como" department store began in 1990. When Carla Sozzani, editor of the Italian fashion magazine Elle, created a contemporary art gallery featuring photography and design ideas. The gallery was located in a former garage at Corso Como, 10. Carla Sozzani still offers unconventional solutions that harmonize space, and the most stylish people around the world know it as Dieci Corso Como.

"10 Corso Como" is not just a multi-brand boutique, but a revolutionary concept in selling luxury goods. Carla Sozzani used her experience working at a glossy magazine. Thanks to this, "10 Corso Como" became not just another brand, but something alive, reflecting reality. Carla showcased articles, food and fashion, music and art, lifestyle and design explorations, so visitors enter an extraordinary space where they can forget the hustle and bustle, choose a stylish outfit, browse books in the bookstore, have lunch or coffee, and chat with interesting people.

This idea appealed to customers and discerning art connoisseurs. Thus, the definition of the "10 Corso Como" worldview emerged: slow shopping. And in 1991, Italian sociologist Francesco Morace used the term "concept store" in relation to "10 Corso Como," which became globally accepted.

Thus, "10 Corso Como" connected events, people, and cultures of different countries through art, style, and fashion.

In addition to the gallery, "10 Corso Como" includes a bookstore, a fashion boutique, a café, and a designer hotel.

The building at Corso Como, 10 has an internal courtyard that has been turned into a green terrace where exhibitions, presentations, fashion shows, and private receptions are held.

In 1999, the perfume collection "10 Corso Como Eau de Parfum" was launched, and in 2002, in collaboration with the brand "Comme des Garçons," the store "10 Corso Como Tokyo" opened.

In 2003, the boutique "3 Rooms" appeared in Milan's "10 Corso Como," designed by talented contemporary artists.

2008 marked the opening of 10 Corso Como Seoul in partnership with Samsung, and in 2009, the company's online store began operating, delivering products worldwide.

In 2010, a panoramic terrace opened in the main gallery of "10 Corso Como," featuring rare flowers and plants, and contemporary art objects.

In 2011, the brand turned 20 years old. Over the years, "10 Corso Como" grew from a gallery in a converted garage into an international brand with multiple branches and an extensive list of perfume lines, clothing, and home goods.

In 2012, a new concept store "10 Corso Como" opened in Seoul, and in 2013, in partnership with International Group and Samsung, 10 Corso Como opened in Shanghai.