Brand «A Dozen Roses»

DNA and History of the Brand

A Dozen Roses is a young but vibrant American niche brand that debuted in 2011. Its story began with the creative union of two talented women: entrepreneur Sandy Cataldo and artist, designer, and perfumer Lynn Emmolo. They were united by a love for art and a desire to create perfumery that is itself a work of art. The brand's motto, "Passion, art & pure perfumery," accurately reflects its essence: each composition is an emotional story embodied in the highest quality ingredients.

From the very beginning, A Dozen Roses occupied a unique niche, making the queen of flowers—the rose—the central element of its DNA. However, this is not boring monotony, but endless variability. The brand explores the multifaceted nature of the rose, using its different varieties collected from around the world and placing it in unexpected modern chords. That's why the brand's perfumery laboratory features such star perfumers as Stephen Nilsen, Natasha Cote, Caroline Sabas, and Irina Burlakova. Each of them brings their own vision, turning the classic flower into a modern statement.

Interesting Facts and Philosophy

The brand's philosophy lies in the synthesis of the art of olfaction and visual design. Each bottle of A Dozen Roses is handmade. The unique painting depicting a rose in the style of lacquer miniatures was created by Lynn Emmolo herself. The design does not repeat: the color of the bud on the bottle corresponds to the character of the fragrance inside. A white rose symbolizes icy purity, scarlet—fiery passion, and gold—luxury and warmth. This makes each bottle a collectible item where design and content exist in perfect harmony.

The brand remains true to the principles of niche perfumery, betting on quality raw materials, complex compositions, and limited editions. It does not strive to please everyone but offers bold, memorable narratives for true connoisseurs. Interestingly, the founder herself, Sandy Cataldo, describes the fragrances as "painting for the senses," where each note is a brushstroke. Such an artistic approach attracts attention not only from perfume enthusiasts but also from connoisseurs of modern design.

Perfumery Style and Collections

The perfumery style of A Dozen Roses can be characterized as modern, emotional, and sculptural. The brand skillfully balances between classical elegance and avant-garde experiments. Here you will not find simple single-flower compositions. The rose can be surrounded by smoky incense, cold metal, sweet caramel, or spicy cinnamon, creating voluminous, almost tangible images.

Initially, the brand presented three foundational fragrances that set the direction for development, but today its catalog is much wider. Although formally the collections do not have strict names, the fragrances are logically grouped by character: from transparent-icy and floral to deep amber and oriental. Such hits as Iced White and Electron demonstrate a cold, almost minimalist aesthetic, while Amber Queen or Gold Rush are hymns to sensuality and warmth.

Iconic Fragrances and Bestsellers

It is logical to start acquaintance with the brand with its business cards, which have gained the love of the audience. Shakespeare in Love is one of the most recognizable fragrances of the house. It is a romantic but not banal story where powdery rose intertwines with fruity and musky chords, creating the image of a tender but passionate heroine.

No less popular is Angel Face — a composition where floral tenderness combines with spicy piquancy. For lovers of contrasts, a true find will be Electron, where metallic coolness of iris and green notes highlights the sweetness of the rose. Each of these bestsellers has high longevity and a characteristic trail, which is a hallmark of the brand's quality.

It is precisely thanks to such a combination of artistry in the concept, impeccable quality, and emotional depth of the fragrances that A Dozen Roses quickly gained a reputation as one of the most interesting modern American niche houses, closely followed by true gourmets of perfumery art.