Brand «Bathproject»

New voice of Korean perfumery

Bathproject is a young perfume brand from South Korea that appeared on the map of olfactory discoveries in 2025. From its first day, the brand established itself as a creator of unisex fragrances in the richest concentration — Parfum (Extrait de Parfum). The brand name is the key to its philosophy: through the ritual of cleansing and renewal associated with taking a bath, the creators aim to convey a feeling of crystal purity, freshness, and harmony with nature.

Nature in every bottle

Inspiration for the first compositions was drawn from elements surrounding people in daily life: plant juices, sea coasts, and the tranquility of oriental gardens. Although the brand is just starting its journey, its approach already attracts the attention of niche perfume connoisseurs seeking new unconventional combinations. In the Bathproject collection, there is no division into 'male' and 'female' — each fragrance speaks a universal language of sensations that resonates with anyone who appreciates deep and authentic scents.

Introduction to the first fragrances

The starting point for getting to know the brand were two striking releases. Bathproject - Sap Green is a green, juicy accord, like a freshly cut plant stem. The composition features notes of foliage, wet earth, and fresh sap, creating the mood of a morning garden after rain. In turn, Bathproject - Sea Shell transports to the ocean shore: mineral, salty, with a slight hint of seaweed and pearl powder. Both fragrances are in Parfum concentration, guaranteeing long-lastingness and a pronounced sillage.

Philosophy of purity and minimalism

Bathproject adheres to the aesthetics of Korean minimalism: bottles are made in strict geometric shapes, attention is focused on the content, not the packaging. The absence of unnecessary details emphasizes the brand's core message — the fragrance should become a natural extension of the skin, not a mask. This makes Bathproject an ideal choice for those seeking a quiet but memorable olfactory signature that will be appropriate in any setting — from morning meditation to an evening walk.

Interesting fact: the birth of a legend

Although 2025 has just begun, a community of first fans is already forming around the brand. The creators plan to expand the line during the year, adding new watery and spicy accents. The absence of loud advertising campaigns and reliance on 'word of mouth' is a deliberate step characteristic of Korean niche houses that value genuine interest above mass success.

Prospects and brand atmosphere

Bathproject is a breath of fresh air in the world of perfumery, proving that you don't need a centuries-old history to create a memorable fragrance. It is enough to have a clear vision, a love for nature, and a desire to share the beauty of moments. If you are looking for a fragrance that tells a story of purity, peace, and harmony, get to know these two gems — Sap Green and Sea Shell. Perhaps your new collection will start with them.