Oriental Gourmet by Xerjoff
There are fragrances that smell like your favorite dessert. Not abstractly sweet, but specifically: ...
Founded in 1990, Beautimatic is rightfully considered one of the pioneers of the Russian perfume market. The emergence of the brand was a bright response to the growing demand for high-quality and affordable perfumes in the new, post-Soviet Russia. Over more than three decades, Beautimatic has transformed from a local manufacturer into a true symbol of "accessible luxury," winning the hearts of millions of customers in Russia and CIS countries.
The brand's philosophy is built on a simple and democratic belief: everyone deserves to feel special without spending a fortune. Beautimatic creates perfumes for life—emotional, memorable, yet comfortable for daily wear. Their DNA is the ability to capture current trends and embody them in long-lasting, recognizable compositions at an attractive price.
The brand's assortment is logically structured into several key collections, each with its own unique character and target audience. The Zip collection embodies the dynamics of modern life, offering fresh, energetic, and light fragrances. The Silk line, as the name suggests, is dedicated to refined sensuality and tenderness, often dominated by enveloping floral and oriental chords.
For those seeking a bolder and more rugged sound, the Mafia and Cigareto collections were created. In them, male charisma is revealed through woody, spicy, leather, and tobacco notes, creating images of confidence and mystery. Such clear division helps everyone easily find a fragrance that perfectly matches their mood and style.
Over the long years of operation, Beautimatic has formed a gallery of true hits that are rightfully considered the brand's hallmark and the best recommendation for a first acquaintance. Among women's fragrances, the sensual and mysterious Cobra, the delicate and elegant Pearl Blue Madame, and the fresh and optimistic Blue Image for Women are consistently beloved.
A universal favorite has become Blue Woman, and for creating a playful, flirty image, Sexy Princess is perfectly suited. In men's perfumery, the uncompromising One Man Only, the charismatic and powerful Mafia Man, and the mysterious Zip Mystical stand out. These fragrances regularly top ratings and are discussed in perfume lovers' communities.
Beautimatic releases its compositions in eau de toilette concentration, making them ideal for frequent and relaxed use throughout the day. Reviews from brand fans often note that, despite being in a democratic segment, many fragrances demonstrate quite decent longevity and leave a pleasant, subtle trail—this is particularly characteristic of dense compositions from the Silk and Mafia lines.
The brand skillfully works with a palette of chords: from juicy berry and citrus top notes to deep woody, musky, and vanilla bases. This allows for creating perfumes suitable for various ages, occasions, and seasons—from a fresh spring day to a cozy winter evening.
Like many popular mass-market brands, Beautimatic can become a target for counterfeit manufacturers. To ensure the authenticity of the perfume, pay attention to details: a high-quality cardboard box should have clear, even printing without smudges, and the bottle should have a tightly fitting cap without gaps. The bottle itself is usually crafted neatly, with smooth seams, and the spray works softly, providing a fine-dispersion mist cloud.
Purchasing from official distributors or in trusted chain and perfume stores is the most reliable way to buy an original product and enjoy all the richness of the stated perfume composition.
| Number of fragrances | 97 |
| Collections (4) | Cigareto, Mafia, Silk, Zip |
| Segment | Massmarket perfumery |
| Founded | 1990 |
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