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Besties is a young and daring perfume house, born in the heart of France in 2018. Founded by a group of enthusiasts, the brand from its first days positioned itself as the voice of a new generation in perfumery. Its name, translating to "best friends," immediately sets the tone: these are fragrances about friendship, carefreeness, bright emotions, and moments you want to share with your closest ones. Besties rejects excessive formality and creates perfumery that speaks the language of the modern woman.
The brand's philosophy is built on three pillars: accessibility, quality, and emotionality. Despite its French origin and use of high-quality perfume oils, Besties strives to make its fragrances attainable, proving that the luxury of feelings should not be exorbitantly expensive. Each bottle is an invitation to a world where perfume becomes not just an accessory, but an expression of individuality and mood.
The brand's catalog, although not divided into strict lines, offers over 15 fragrances in Eau de Parfum concentration, which guarantees decent longevity and richness. All compositions are created for women, but many of them, thanks to modern chords, can be a good choice for unisex wear. Conditionally, the fragrances can be divided by mood: here there are juicy fruit explosions, delicate floral landscapes, sensual oriental dreams, and fresh sporty chords.
Special attention deserves the fragrances with hashtags in their names, such as #Magnetic, #Rock, and #Sporty. This series seems to reflect different aspects of the personality of a modern girl: her irresistible charm, rebellious spirit, and active life position. Each fragrance is a story told through perfume notes.
Where to start getting acquainted with the world of Besties? Certainly, with the hits that have won the hearts of fans. The fruity-floral Happy Orange is a vitamin boost of optimism with notes of orange and jasmine, perfect for sunny days. Velvet Rose offers a more romantic and velvety image, where peony and rose intertwine with musk.
For lovers of sweet and warm chords, the cult fragrance Dream Vanilla has become iconic – a cozy and appetizing vanilla that envelops like a soft blanket. Those looking for freshness and energy should pay attention to Tequila Sunrise with its playful citrus notes or the woody-spicy Immersed Vetiver. These fragrances regularly top sales rankings and gather enthusiastic reviews.
Besties perfumes are distinguished by the characteristic composition workmanship of the French school. They typically have good longevity for their price category – from 4 to 6 hours, and some, for example, oriental or woody versions, can last even longer. The sillage of most fragrances is moderate, unobtrusive, making them excellent companions for the office, study, or daily outings.
Judging by reviews in perfume communities, Besties is valued for its recognizable style, bright and cheerful chords, as well as for the good price-quality ratio. Many note that these perfumes are excellent for young girls, students, or as a first "adult" perfume. They easily fit into a dynamic lifestyle and lift the mood.
Despite its young age, the brand has already managed to win the loyalty of the audience, especially in Europe and CIS countries. Interestingly, Besties actively uses social media to communicate with fans, often announcing new products there and gathering feedback. This dialogue allows creating fragrances that truly meet expectations.
Another fact: the brand avoids complex myths and pomp, betting on simple and understandable emotions. The names of the fragrances, such as Orange Glow or My Blossom, speak for themselves, which simplifies the choice. Besties is perfumery without rules, created to be worn, changed, mixed, and, of course, discussed with best friends.
| Number of fragrances | 21 |
| Collections (1) | Ukiyo |
| Segment | Massmarket perfumery |
| Founded | 2018 |
| License holder | Corania |
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