Brand «BLK DNM»

The denim brand BLK DNM was created not long ago by Johan Lindeberg, who previously worked with Diesel, then founded a company under his own name Johan Lindeberg, headed Justin Timberlake's brand, and founded the label Paris68. For example, the theme of the fragrance composition BLK DNM Perfume 11 is freedom of self-expression, an idea actively promoted by this denim brand.

The new brand introduced its debut fragrance BLK DNM Perfume 11 last year. The composition was named after the year of release – the fragrance was presented on December 1, 2011. According to the founder of the brand, creating one's own fragrance is a key moment in the development of any self-respecting brand. It is in perfume that the main ideas of the brand can be embodied.

The new product was released by the perfume giant Robertet. In a press release, Johan Lindeberg stated that the new composition was created specifically for his friends. The fragrance composition BLK DNM Perfume 11 turned out to be provocative and a bit daring.