Brand «Cher Lloyd»

Cher Lloyd is a famous modern English singer. Initially, however, she gained fame by appearing on the seventh season of the TV show 'The X Factor', where she placed 4th. Shortly after that, she signed a contract with Simon Cowell for Sony Music.

In June 2011, Cher released her first single 'Swagger Jagger'. And although most music experts reacted very negatively to the content, the public liked the song. It soon took first place in the UK Singles Chart and second place on the Irish Singles Chart. Very quickly after that, the second and third albums were released one after another. By the end of 2011, Cher already had a huge army of fans, and her third album achieved platinum status.

Such rapid and resounding fame naturally requires corresponding actions. Therefore, following the general star fashion, Cher releases her own personal fragrance, which she names after herself. From August 24, 2012, it began selling in perfume stores in the UK.