Brand «Chopova Lowena»

British avant-garde: who is behind the brand Chopova Lowena

Chopova Lowena is not just a perfume house, but a bold statement in the world of niche fragrance culture. Born in the UK in 2025, the brand instantly caught the attention of a sophisticated audience accustomed to experimentation. Behind it are designers Emma Chopova and Laura Lowena, already known for their eponymous fashion label, famous for its eclectic mix of Bulgarian folklore and British punk. Their approach to creating fragrances is as audacious and unexpected as their clothing collections—there is no room for banality, only sincerity and individuality.

Chopova Lowena's philosophy is built on the principle of "wear art on yourself." Each bottle is an extension of their fashion aesthetic: reimagined craft traditions, bold concepts, and total freedom from gender stereotypes. It's no wonder that all the brand's fragrances are released in Eau de Parfum concentration and positioned as unisex—they are created for those who don't divide the world into "male" and "female," but seek new experiences.

Distinctive style and key notes

The perfumery style of Chopova Lowena is unmistakable. Instead of common floral-powdery clichés, the brand focuses on natural, almost tangible olfactory images. At the core are vegetal chords, dry herbs, green leaves, and unexpected spicy notes. These are fragrances that sound like an independent indie film: with character, texture, and mood. It is for this authenticity that lovers of niche perfumery around the world have come to love them.

The brand has not yet revealed the full list of perfumers who worked on the collection, but the quality of execution and clarity of chords show the hand of masters familiar with modern trends. Chopova Lowena does not chase complimentarity to cater to mass taste—they create fragrances that you want to explore, listening to each note.

Bestsellers and hits: where to start

To date, the brand's portfolio includes three fragrances, each a true character in its own right. The collection opens with Chopova Lowena - Green Root, Green Ruth—a herbaceous, damp green chord reminiscent of a walk across an English meadow after rain. It is a mood fragrance in which roots and leaves intertwine with earthy tones, creating a sense of complete unity with nature.

Next is Chopova Lowena - Hay Zhasmina!—the exclamation encoded in the name fully justifies itself. Here, hay meets jasmine, yielding an unexpectedly delicate yet simultaneously tart and dry fragrance. It is ideal for those looking for something between floral classics and modern gourmand motifs.

The trio concludes with Chopova Lowena - Queen Rosa, Rosa is Queen. Despite the "royal" name, the rose here appears not in its usual velvet attire—it is prickly, wild, with green stems and drops of resin. This is a fragrance for confident personalities who are not afraid to break the rules.

Who are Chopova Lowena fragrances for?

Chopova Lowena is an ideal choice for creative professionals, contemporary art lovers, and anyone bored with the mainstream. These fragrances don't shout, but they make you stop and take notice. They are suitable for the city and for outings in nature, for the office and for parties—it all depends on the context and your mood. Thanks to the EDP concentration, longevity remains high, and the sillage is moderate but memorable.

The Chopova Lowena brand is clear proof that perfumery can be an extension of fashion and art, not just a commodity. If you are looking for fresh ideas and want to be ahead of the trend long before it becomes mainstream, take a closer look at this British brand.