Brand «Danny Seo»

Danny Seo calls his style Simply Green. He is an American eco-designer and stylist who creates eco-friendly accessories, shoes, clothing, and interior details. Danny Seo is also the author of books, television programs, magazine columns, and a lecturer on the topic of green living. Thanks to his creative ideas, Danny Seo has become America's leading expert on eco-style.

Danny was born in 1977 on Earth Day and has been defending the natural biodiversity of our Earth since childhood. When he was 12, he created the organization Earth 2000 with the help of friends and $23. By his 18th birthday, the organization had grown into the largest charitable company that protected animal rights and the environment. Products of the Danny Seo brand are widely known in the USA.

In 2013, a new brand, Danny Seo Reserve, was launched, specializing in beauty products. The inspiration for creating the first fragrance, Reserve Global, was the wild nature of Tahiti – a world full of exotic untouched fauna and flora. After Danny carefully worked with the Firmenich note archive, the perfume composition Reserve Global was created in collaboration with the manufacturer and distributor Tru Fragrance.

Plans for the future collection are big; Danny wants to release perfumes America Reserve and Australia Reserve in 2014. In 2015, he plans to release the Jurassic Park collection. The concept of the fragrance is interesting – notes of flowers that have already disappeared or are on the verge of extinction from the face of the Earth will be used. To implement this concept, the Headspace technology from Firmenich, developed in 1980, will be used. We look forward to new fragrances with anticipation.