Brand «J'S Exte»

Today, the fashion brand Exte can confidently be called one of the most popular youth brands in Italy.

The company was founded in 1996 as a result of the creative pursuits of Italian designer Sergio Cussi, who was working at the time with the well-known company Ittierre.

Cussi, a graduate of the Roman Academy of Commerce and Fashion, was passionate about painting in his youth and simultaneously gained experience in the fashion business.

Success first came to the designer in Japan – the local audience warmly received Sergio's creative ideas, as he presented his own collection of clothing and accessories. Inspired by successful shows abroad, upon returning to Italy, Cussi signed a contract with the fashion brand Ittierre – it was within this company that the designer laid the groundwork for the emergence of a new youth brand.

The Exte brand is aimed at progressive youth living in a world of high speeds and global change. Dynamics, energy, and innovation are at the core of the brand's style. Fabrics developed using the latest technologies, ultra-modern design, and precise calculations in pattern making ensure extraordinary comfort and practicality of the brand's clothing. The Exte brand does not want to keep up with the times – it intends to outpace it, to create models of the future, leaving today's templates behind. The developments are based on graphics and strict geometric proportions, sharp straight lines give silhouettes a spectacular effect. Materials such as rubber, metal, and even wood are used in creating the clothing...

It seems Cussi understood the main thing: to understand the needs of the new generation of consumers, you can only anticipate them, running a few steps ahead. Thanks to this, the brand is gaining momentum, securing confident positions in the world of fashion and becoming a symbol of prestige and success among the young generation worldwide.