Brand «Forum»

Brazilian energy in every bottle

Born in 2000 under the hot sun of Brazil, the perfume house Forum rapidly burst onto the global market with an ambitious mission—to make exquisite fragrance an accessible and understandable expression of individuality. This brand has managed to fuse in its DNA the untamed joy of Rio, international perfumery expertise, and a democratic approach to luxury. From the beginning, Forum's philosophy was built on the idea of 'fragrance for all'—creating bright, emotional, and long-lasting compositions that become faithful companions in daily life, from the office to a party on Ipanema beach.

International handwriting and Brazilian soul

The secret to Forum's success lies in a brilliant tandem of talents. To create its perfume hits, the brand attracted star 'noses' with worldwide reputations. Legendary Frenchman Jacques Huclier, author of many cult fragrances, brought signature elegance and an impeccable sense of balance to the compositions. Working in duet with him was the talented Veronica Casanova Marano, whose subtle understanding of tropical accords and modern trends added special juiciness and recognizable Brazilian character to the scents. This union of European school and Latin American passion defined the brand's unique style.

Cult collections and fragrant bestsellers

Forum's catalog is a true journey through moods and styles. The denim series, which has become the brand's signature, is especially loved by fans. Classic Jeans is a fresh, effortless scent for those who value casual elegance, while Jeans in Blue and Red Denim offer bolder and fruity-floral interpretations. For evening outings, the brand created a separate Night line: sensual Forum Night Man with woody and spicy notes and mysterious Forum Night Woman with accords of exotic flowers.

Absolute hits, without which the brand is unimaginable, are the energetic and sporty Forum Man, as well as the refined and floral Catwalk, whose name refers to the world of high fashion. Special attention deserves the collaboration with one of the most influential Brazilian couturiers—the fragrance Forum - Tufi Duek, embodying the luxury and glamour of the runways.

Handwriting recognized from the first note

Forum fragrances are easily recognizable by their optimistic and rich character. The brand skillfully works with juicy citrus, ripe tropical fruits, delicate white flowers, and warm bases of musk and wood. Such a set of notes is perfectly adapted for warm climates, providing good longevity and a bright but not intrusive sillage. Many compositions are unisex or easily migrate between genders, reflecting a modern view of perfumery. The brand's bottles are distinguished by minimalist design, clean lines, and recognizable color coding, making them not only a source of fragrance but also a stylish accessory.

Forum today: from Rio to the global arena

Over two decades, Forum has transformed from a local Brazilian project into a brand known far beyond Latin America. Its strength lies in its ability to feel the pulse of time and offer quality perfumery at an attractive price. Today, in addition to cult hits, the brand continues to delight fans with novelties such as refreshing Forum Rio Masculino, filled with the spirit of carnival, or calm and relaxing Lavanda. The forum for discussing fragrances is just beginning—each new bottle of Forum is an invitation to dialogue, self-expression, and of course, enjoying life in all its colors.