Brand «La Biosthetique»

La Biosthétique (рус. Lya Biostetik) is a Franco-German cosmetics brand founded in 1947 by bio-chemist Marcel Contier. It specializes in hair styling and care products; it also produces body care and decorative lines. Today, the company is managed by entrepreneur Siegfried Weisser and his sons Jean-Marc and Felix. The headquarters are based in Paris, with laboratory research and production in the city of Pforzheim in southwestern Germany.

The brand debuted on the perfume market in 2015 with the launch of the floral-fruity women's fragrance Le Parfum. In 2018, it added to its portfolio the men's eau de toilette Homme, revealing orchid, sage, and jasmine surrounded by citrus and woody notes.

Among La Biosthétique's latest releases is the floral fragrance Femme with iris, osmanthus, and rose. The new product was launched in 2019.