Brand «Leaders»

Leaders (Russian: Ли́дерс) is a Russian print and online publication covering leaders in various business, politics, culture, and sports sectors. Founder and editor-in-chief is Maxim Fomichev. The project gained wide recognition in 2015 when it released the men's fragrance Leaders Number One, dedicated to Vladimir Putin.

The debut work was released in a limited edition, with sales starting at Moscow's GUM. Number One is a fougère composition with citrus top notes, a woody-resinous heart with musk and tonka beans in the base. According to the creators, the fragrance is inspired by the image of the president, "who still symbolizes the idea of leadership not in words but in deeds." The release caused a strong resonance in the Western press.

In March 2017, the collection expanded with Russian Woman — a women's floral composition with notes of bergamot, rose, peony, sandalwood, cedar, and lilac. The author of both works is Belarusian perfumer Vlad Rekunov.

In the same year, the brand announced the beginning of collaboration with the Chinese company JSE Capital, which will be responsible for the brand's development in the Asian market.