Brand «Lesel»

Italian freshness in an oil-based formula

Lesel is a young niche perfume house from Italy, born in 2024, that immediately caught the attention of lovers of minimalist luxury. From its first days, the brand focuses on pure, delicate fragrances in a concentration rare in the modern market – oil-based perfumes. This is a conscious choice in favor of longevity, softness, and comfortable application.

The name Lesel sounds like a subtle hint at the Mediterranean lifestyle: salty breezes, citrus groves, and evening walks along the coast. Each bottle is not just a perfume, but a ritual – the fragrance is applied point by point to the skin and unfolds gradually, without the aggression of alcohol.

An experienced perfumer

The Lesel collection is created by the master perfumer Maurizio Cerizza – a professional with dozens of successful compositions for well-known houses under his belt. In Lesel, he realized the idea of mood fragrances: quiet but memorable, without unnecessary details. His signature is transparent chords, natural musical notes, and a delicate sillage that stays with you all day.

For Cerizza, working with the oil formula was a challenge – he needed to preserve the volume of sound without alcohol. And he did it brilliantly – his compositions sound rich, yet remain cozy and tactile.

Main fragrances

Currently, Lesel's portfolio includes two standout fragrances. Lesel - Ambra Neroli is a duet of warm amber and sunny neroli. The composition seems made for coastal evenings: resinous, slightly sweet notes of amber envelop sparkling citrus, giving a sense of coziness and mystery.

Lesel - Auromatic is a fresh, green fragrance with an emphasis on aromatic herbs. Here you can feel rosemary, lavender, and notes of wet greenery. It transports you to an Italian garden after the rain. Both fragrances are unisex, suitable for both men and women who appreciate naturalness.

The philosophy of oil-based perfumery

Lesel chose not the most obvious path – instead of the usual EDT or EDP, the brand offers oil-based perfumes. This means a higher concentration of perfume oil (usually 20–30%), no alcohol, and, as a result, incredible longevity (up to 8–10 hours on the skin). The oil formula does not dry out, is suitable for sensitive skin, and allows the fragrance to change nuances throughout the day.

Another plus is economy. One or two touches with the applicator are enough to feel the fragrance. Lesel proves that niche perfumery can be affordable, inclusive, and eco-friendly.

Interesting facts about the brand

Despite its young age, Lesel has already made its mark on the international stage. The brand produces unisex fragrances, emphasizing a modern approach to perfumery – without dividing into "men's" and "women's." All packaging is made from recycled materials, and the oil format allows bottles to be carried in hand luggage without restrictions.

Currently, the collection includes two fragrances, but the brand is actively working on new releases. Stay tuned for updates – there’s every chance Lesel will be your discovery of the year.