Brand «Like85»

The perfume industry rarely stands still. Every year new names are born, but only a few capture the attention of a discerning audience from the very first steps. Like85 is precisely such a case. A young brand from the USA appeared on the niche perfume map in 2024 and instantly attracted attention with its minimalist approach and thoughtful aesthetics. Its first fragrance Like85 – Blind Green has already caught the radar of connoisseurs looking for fresh yet not banal scents. Behind the apparent simplicity lies a deep idea that we are confident will resonate with thousands of fans of niche unisex compositions.

The birth of a new niche legend

Like85 is not just a name, but a hint at a year that has symbolic meaning for the brand's creators. The manufacturer is registered in the United States, which leaves an imprint on the brand's style: freedom of expression, environmental friendliness, and modern design are valued here. Already in its founding year, the brand bet on high-concentration eau de parfum and the concept of "unisex," breaking gender boundaries. The first release was a measured step that showed that America can surprise not only with loud blockbusters but also with intelligent niche projects.

Perfumer at the helm

When a master is at the helm, the public expects a fragrance full of elegance and a recognizable signature. Jérôme Epinette worked on the creation of Blind Green — a perfumer whose name is associated with clean, airy yet complex compositions. He is known for his work with houses such as Byredo, Atelier Cologne, and Maison Martin Margiela, where he created cult fragrances. For Like85, Epinette chose the direction of "green freshness," embodying it in a minimalist but multifaceted chord. Its notes are not just greenery but a whole forest microclimate sealed in a bottle.

Blind Green — the first chord

The fragrance Like85 – Blind Green is the brand's calling card, its manifesto. The name speaks for itself: green notes are presented uncompromisingly, but with a "blindfold," inviting you to listen rather than look. At its core are juicy leaves, crisp grass, hints of citrus freshness, and a light woody trail. The composition sounds natural, as if you are standing in a morning forest after rain. The Eau de Parfum concentration provides moderate longevity, while the fragrance remains tactile and intimate — exactly what fans of modern niche perfumery appreciate. Blind Green can be worn in any season, but it especially unfolds in warm weather.

Philosophy and aesthetics

Like85 does not strive for excess. The brand adheres to the principles of slow perfume: no loud advertising campaigns, only honest sound and transparent history. The Blind Green bottle is minimalist, with clean lines and an emphasis on the content. The brand targets conscious consumers who are looking for a mood fragrance rather than a mass-market hit. This is a unisex perfume for those tired of templates and wanting to wear something personal, almost secret. Unsurprisingly, the brand found its first fans among those accustomed to discussing fragrances on forums and social media — there is plenty to talk about.

The future of Like85 is still being written. Plans include new releases that, hopefully, will continue the line of elegant natural beauty. We will follow the collection and share our impressions. If you are just getting to know the brand, start with Blind Green: it will be an excellent guide into the world of American niche minimalism. Have you already tried this fragrance? Share your opinions in the comments — we care about what you think.