Pistachio: what it smells like and what to wear with the main note of summer 2026
A year ago, pistachio lived in ice cream and baklava. Now it has settled on wrists, and the perfume ...
Founded in 2020, the perfume house Mirra quickly captured the attention of fragrance connoisseurs by offering a fresh perspective on the art of perfumery. Born in Russia, the brand positioned itself as niche from the start, focusing on quality, conceptuality, and emotional depth in every composition.
The Mirra brand emerged as a result of a bold idea to create perfumery that would not just be a scent, but a full-fledged artistic statement. Although the founders prefer to stay behind the scenes, their vision is clearly evident in every detail: from the selection of raw materials to the design of the bottles. In a short time, the brand has established itself as one of the most interesting players in the Russian niche perfume market.
Mirra's DNA is storytelling. Each bottle here contains not just a set of notes, but an entire narrative line inspired by art, historical eras, natural phenomena, or deep personal experiences. The brand pays special attention to the quality of ingredients, often using natural components, which gives the fragrances a particular warmth and complexity.
A wide range of concentrations—from refreshing colognes and eau de toilettes to rich eau de parfums, perfumes, and even rare solid perfumes today—allows everyone to find their ideal format and intensity.
One of Mirra's calling cards has been its collaboration with the legendary fashion historian Alexander Vasiliev. The result was the exclusive Alexandre Vassiliev Collection, where each fragrance is an olfactory portrait of a specific era, embodied through the lens of fashion and aesthetics.
Equally poetic is the Seasons collection, exploring the cyclical nature of seasons and changing moods. From the lush greenery of spring to the frosty transparency of winter, this line offers complete immersion in seasonal metamorphoses.
Among more than two dozen of the brand's compositions, several stand out as true public favorites. The mysterious and languid Shadow for Woman has long been considered the brand's signature scent. The bright and energetic Tiger eye captivates with its sunny aura, while the luxurious Decadence has become synonymous with exquisite sensuality.
Connoisseurs also often note the refined floral harmony of Alexandrite, the light and airy freshness of L’ete, and the mineral coolness of Tourmaline. This list is an excellent starting point for those just discovering the world of Mirra.
The quality and artistic integrity of Mirra's fragrances are ensured by collaboration with talented perfumers. Russian nose Alla Belfer brings a deep understanding of local preferences and subtle work with chords to the compositions. French perfumer Sébastien Martin adds international sophistication and an impeccable sense of balance, creating perfumes that speak the universal language of emotions.
In just a few years, Mirra has not only presented an impressive portfolio of fragrances but has also built a community of devoted fans around it. The brand continues to experiment with formats, as seen with Solid Perfume No.2, and explore new themes. For those seeking not just a scent in perfumery, but a story, emotion, and art, Mirra becomes a discovery and a source of inspiration.
| Number of fragrances | 24 |
| Collections (2) | Alexandre Vassiliev Collection, Seasons |
| Segment | Massmarket perfumery |
| Founded | 2020 |
| Official website | http://mirra.ru |
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