Brand «Mutis Nueva Granada»

History and Philosophy of the Brand

Mutis Nueva Granada is a fresh and intellectual breath in the world of niche perfumery. The brand was born in Milan in 2021, but its roots go much deeper—into the realm of ideas, memories, and cultural research. Founded by Alessandro Arlotti and Sara Clemente, it represents a unique blend of academic approach and impeccable aesthetic sense. Their mission is to create not just perfumes, but full-fledged sensory stories.

It is this narrative component that forms the basis of the brand's DNA. Every bottle of Mutis Nueva Granada is an invitation to a journey where scent becomes a language for telling stories about distant lands, personal discoveries, and collective memory. Arlotti, with his background in political science, and Clemente, an expert in communications, see perfumery as a powerful tool for dialogue between people, eras, and continents.

What the Name Nueva Granada Hides

The brand name is the first key to its universe. 'Nueva Granada' (New Granada) refers not to the Spanish region, but to the viceroyalty of the same name that existed in South America in the 16th to 18th centuries. For the founders, this is a powerful metaphor: their perfumery becomes that 'new territory' to be discovered, full of unexplored aromatic treasures and emotional landscapes. It is a story of search, exploration, and rethinking.

The Olfactory Universe of Mutis Nueva Granada

The brand's fragrance collection is a map of these imaginary and real journeys. United by the theme of memory and discovery, Mutis Nueva Granada perfumes are characterized by a complex, often cinematic structure. They avoid clichés, offering instead unexpected contrasts and deep, evolving accords that one wants to explore again and again. Let's get acquainted with the treasures that have already won the hearts of connoisseurs.

Most Popular Fragrances: Where to Start

Amaranto — this is perhaps the brand's signature fragrance. This scent is a hymn to resilience and beauty that is born against all odds. It is built around the contrast of delicate rice powder and earthy spiciness of amaranth, creating an image of fragile but unbroken strength. An ideal choice for those seeking an unusual, memorable, and very personal perfume.

Immersion into the aquatic element awaits you in the fragrance Delta. This is not just a marine or aquatic accord — it is a complex portrait of a river estuary, a place where fresh and salt water meet, with mud, moist greenery, and mineral notes. Fresh but devoid of screaming synthetics, Delta smells of nature itself, its calm and contemplative power.

Agua de Indias — this is a perfumed ode to historical cultural exchange. The name refers to the colonial era and 'water from the Indies', and the fragrance itself is a luxurious, sunny bouquet of tuberose and jasmine, softened by creamy notes of coconut and vanilla. This is a sensual, warm, and exotic perfume that envelops with an aura of undeniable luxury.

And for a journey to the Brazilian coast, the fragrance Bahia was created. In it comes alive the spirit of the tropical carnival, salty breeze, and lush greenery. Green citrus, spices, and flowers create an incredibly joyful and energetic composition that instantly transports you under the scorching sun and the sound of ocean waves.

Young Legend of Narrative Perfumery

Mutis Nueva Granada is a brand for thoughtful seekers, for those who value in perfumes not only scent, but also history, intellect, and emotion. Young but incredibly ambitious, it has already established itself as a serious player on the niche scene, gaining recognition from critics and the press, including Vogue. Its fragrances are true olfactory novels, each page full of discoveries, and this is what makes it one of the most interesting perfumery phenomena in recent years.