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Brand «Palmers»
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The history of the Palmers brand began in 1914 when Ludwig Palmers opened a company specializing in lingerie in the Austrian city of Innsbruck. Over time, Palmers became part of Austria's national myth. Exquisite design solutions, the highest execution and quality of original fabrics, sensual style and frivolous advertising campaigns turned the brand into a transnational phenomenon.
Today, the Palmers brand is the leading lingerie brand and the largest textile concern in Austria, producing a range of men's, women's and children's underwear, pajama suits, hosiery and swimwear. Famous designers work on the brand's collections. More than 300 boutiques in Austria and about a hundred branches in European cities make the Palmers brand one of the leaders in the international lingerie market.
In 2001, the Palmers Woman fragrance was released, which suits girls under 25 leading an active lifestyle. The perfume composition is universal and suitable for any season and event.
| Number of fragrances | 2 |
| Collections (0) | |
| Segment | Premium perfumery |
| Founded | 2001 |
| Official website | http://www.palmers.at |
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