How to apply perfume to clothes and hair without stains and damage
Scent lasts longer on clothing and hair and sounds more voluminous than on bare skin. But this beaut...
In 2023, a new star lit up on the map of perfumery France — the niche house PREparfumer. Its philosophy is simple and ambitious: to create unisex fragrances of the highest concentration — eau de parfum and pure extract. These are not just perfumes, but a statement of luxury, longevity, and uncompromising quality. The founders of the brand, inspired by the magic of the French south and the atmosphere of glamorous resorts, decided to gift the world with compositions that sound like exclusive chords of eternal summer and refined elegance.
Already in its initial portfolio, the brand defined two key directions, each like a separate novel. The collection Sélectif is an ode to mystery and sophistication. Its fragrances evoke whispers in a ballroom, precious fabrics, and velvet nights. They are created for those who seek depth and versatility. In contrast, the collection Côte d'Azur carries salty breezes, citrus groves, and the serenity of the French Riviera. It is freshness, energy, and joy of life sealed in a crystal bottle.
Almost every PREparfumer fragrance instantly gains an army of fans thanks to its recognizable "signature" — a powerful sillage and sparkling top notes. The sweet temptress Cherry Gourmet has already become a bestseller among gourmands. And the provocative spicy Pepper Glamour contrasts with the delicate royal freesia Fleur Royale. For lovers of tobacco accords, Molecule Tobacco was created — an architectural composition playing with contrasts. Absolute minimalism in its purest form is given by Blanche Musk — crisp, like freshly laundered linen. Passion and warmth of the East are embodied in Ambre Rouge, while the mysterious Flower Intrigue beckons with sensual white flowers.
A special place in the portfolio is occupied by hedonistic compositions that transport you to the most glamorous resorts in the world. Saint Tropez is a cocktail of juicy fruits, sea salt, and white flowers, ideal for daytime outings. And Monaco sounds like casino chic: aldehyde freshness, leather, and patchouli, creating an aura of confidence. Completing the palette is the cheerful Fruity Musk — a playful blend of berries and pure musk that sets the mood for a carefree party.
At the moment, the names of the perfumers collaborating with the young house remain an intrigue — the brand prefers the fragrances to speak for themselves. It is only known that high-class masters with access to the best ingredients work on the formulas. This decision adds an aura of mystery and focuses the public's attention precisely on the olfactory impression, not on big names.
The brand is ideal for the modern girl who is not afraid to mix styles and appreciates rich sillage. The fragrances are unisex, so feel free to experiment — they will smell differently on the skin depending on mood and time of day. Thanks to the high concentration of extract, just one spray is enough for the composition to last all day. Discover new facets of your individuality with the atmosphere of France captured in every bottle of PREparfumer.
| Number of fragrances | 14 |
| Collections (2) | Côte d'Azur, Sélectif |
| Segment | Premium perfumery |
| Number of comments | 5 |
| Founded | 2023 |
| Official website | https://preparfumer.com/ru/home/ |
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