Brand «Retold»

The Birth of a New Legend: Meet Retold

The perfume world rarely stands still—each decade gives birth to its own names, and in 2025, a fresh Austrian niche fragrance brand, Retold, appeared on the map. The name itself is intriguing: "retold," "recounted anew." This is not just a name, but a philosophy—a desire to rethink familiar fragrance stories and give them new life. Austria, known for its love of clean lines, natural harmony, and craftsmanship, becomes the perfect cradle for such a project.

Austrian Accent: Nature and Quality

House Retold hails from a country of alpine meadows, crystal-clear lakes, and centuries-old traditions of precision. The Austrian approach to perfumery is not about chasing mass appeal, but striving for perfection in every drop. From the very start, the brand chose the path of unisex fragrances in eau de parfum concentration, so as not to limit anyone's self-expression. Each bottle is an invitation to discover a new facet of familiar notes, be it floral softness or woody depth.

The Philosophy of "Retelling": Why Retold?

The idea of "retelling" lies at the core of the brand's DNA. Just as in literature the same story can be told in different ways, in perfumery Retold offers a fresh perspective on classic accords. Not copying the past, but creating an homage—that is the motto of the young house. This is especially valuable in an era when we want to find something familiar yet surprising. That is why the brand began its story with one, but very striking, fragrance.

Slopagne — The First and Only Bestseller So Far

The debut fragrance Retold — Slopagne has already caught the attention of connoisseurs of niche perfumery. Released in eau de parfum concentration, it is created as a unisex composition that breaks stereotypes. This fragrance exudes freshness, boldness, and elegance at the same time—a true brand signature. For now, it is the only fragrance in the portfolio, but it is the starting point for entering the world of Retold.

Behind the Scenes: Who Creates the Fragrances?

The names of the perfumers who worked on the first release remain a mystery for now. This step adds an aura of intrigue to the brand and focuses attention on the fragrance itself, rather than big names. Perhaps in the future Retold will reveal the names of its "noses," but for now the company bets on intrigue and quality, not on the recognizability of its creators. This is a bold move, justified if the bottle truly contains a well-thought-out composition.

What to Expect Next?

2025 is just the beginning for Retold. As a young brand, it promises to delight with new releases, expand collections, and surprise with compositional approaches. For now, all eyes are on Slopagne—it is the entry point to start your acquaintance. If the philosophy of "retelling" continues to develop, we can expect an entire line of fragrances where each story will be reinterpreted with elegance and boldness. Stay tuned—perhaps Retold will become your new favorite discovery in the world of niche perfumery.