Brand «Roxy»

The Roxy brand was founded in 1990 and represents the women's line of Quiksilver. The brand is known for its high quality, colorful designs, and a wide selection of products for women who prefer extreme sports. In 1993, the Roxy brand got its own logo, consisting of two Quiksilver logos that together form a heart.

Under the Roxy brand, sales of eyewear and accessories (snowboards) began in 1995, and a year later the product line expanded to include footwear. The first Roxy store opened in Hawaii in 1997, and in the same year consumers were introduced to the children's clothing line Roxy Teenie Wahine. The brand's successes were noticed, and the company received several awards.

In 1998, Roxy fragrances appeared quite unexpectedly. The first scent, Hula Scent, embodied sea breeze, California citrus paradises, Hawaiian tropical flowers, and the salty smell of the coast. To celebrate the turn of the millennium, the fragrance Roxy Love was created. In 2000, Dana Dartez joined the company, and the brand owners had high hopes for this fashion designer. Currently, the themes of skiing and snowboarding are increasingly captivating Roxy's fashion designers. The brand's main motto is to always be yourself and never trade personal freedom for anything.

Roxy perfumery is specially created for those who strive to conquer new heights, crave the unknown, and everything new. Such guys and girls are full of energy, athletic, and they can fully feel the adrenaline and drive from Roxy. In the perfumery of this brand, two concepts merged - sunny and marine. Each of these elements conveys energy, freshness, cheerfulness, and excellent mood.