Brand «Shprss»

The History and Birth of the Shprss Brand

The world of niche perfumery is full of bold experiments, but few dare to explore the most secret corners of the human soul. That is exactly what the young Bulgarian brand Shprss, founded in 2022, has done. Its name, resembling a sudden exhale or a whisper, perfectly captures the essence of the brand — scents that leave no one indifferent, provoke, excite, and make you think. Unlike many luxury houses, Shprss doesn't aim to please everyone. This is bold, honest, and uncompromising perfumery for those who are not afraid of their own emotions.

The country of origin for the brand is Bulgaria — a land with rich perfume traditions and famous oil-bearing roses. However, Shprss doesn't exploit classic Bulgarian motifs; instead, it uses local ingredients and an artisanal approach to create a completely new fragrance profile. Each bottle is a small work of art where form follows function: minimalist design emphasizes the explosive complexity of the compositions.

Perfume DNA and the Master Creator

The talented perfumer Jorge Lee is responsible for the artistic embodiment of Shprss's ideas. His signature style is the ability to work with contrasts: sweet sits next to bitter, gentle next to aggressive, light next to dark. It is Lee who managed to translate the language of human passions into the language of fragrances, creating a collection that sounds like a revealing diary. The perfumer admits he draws inspiration from psychology and cinema, so each of his scents is a ready-made story with character and mood.

Collaborating with Jorge Lee was fateful for the brand. He is not just a perfumer — he is a co-author of the Shprss philosophy. Together, they created a unique style where there is no room for banality. Each fragrance is a burst of emotion, expressed through high concentrations of oils and carefully selected natural ingredients.

Brand Philosophy: Emotions in Every Bottle

Shprss chose an unusual concept: the collection is based on human emotions — both light and dark. The brand's founders believe that we should not hide our envy, anger, or jealousy — we need to accept and transform them. That is why the names of the scents sound like a challenge: Shprss — Zavist, Shprss — Zloba, Shprss — Yarost. But don't think this is dark or heavy perfumery. Each scent is a multi-layered story where, behind an aggressive opening, there is sometimes surprising tenderness or sweetness.

Such boldness appealed to niche perfume connoisseurs. Shprss quickly gained a legion of fans who appreciate unusual concepts and high quality. The brand is not afraid to call a spade a spade: if the fragrance is called "Envy", it will evoke desire and passion; if "Indulgence", then it is a true gastronomic delight. This is honest perfumery, where the name is the key to understanding the heart of the composition.

Collections and Signature Scents of Shprss

Currently, the brand has no formal division into collections — all scents exist as independent units, united by the "emotional spectrum" concept. However, several groups can be distinguished by mood. For example, the "dark" scents — Shprss — Alchnost (greed), with its rich woody and leathery notes, or Shprss — Revnost (jealousy), where bitter chocolate intertwines with sharp spices.

The brand's bestsellers can safely be called Shprss — Lakomia — an indulgence that sounds like a thick dessert with notes of caramel and butter, and Shprss — Nestabilnost (instability) — an unexpectedly delicate but unsettling scent with aquatic and mineral notes. One also cannot ignore Shprss — Naglost (audacity) — a bright fruity-gourmand duo that will surely gather compliments.

Why Shprss is a Must-Try for Seekers of Novelty

Shprss has chosen a bold niche — emotional perfumery with a Bulgarian accent. If you are tired of predictable scents and want something that will make you smile, think, or even blush — this brand is for you. Shprss perfumes are ideal for those who wear fragrance not as an accessory, but as part of their identity. They perform wonderfully in cool seasons, but some lighter versions (like Nestabilnost) can grace summer evenings as well.

What is especially pleasing is that the brand remains in the affordable niche segment without venturing into exorbitant prices. At the same time, the quality of craftsmanship and the concentration of extracts are impressively generous. The sillage of most perfumes is rich, and longevity reaches 6–10 hours. If you want to get acquainted with the brand, we recommend starting with two contrasting scents: the explosive Shprss — Yarost and the sensual Shprss — Lakomia — they will show the full range of the Bulgarian perfume rebellion.