Brand «Sohum»

Perfume Poetry of Australian Nature

Born in 2003 under the bright sun of Australia, the brand Sohum became a perfume embodiment of harmony with the world. Its founder and inspirer, perfumer Justin Hicks, created the brand as a personal homage to the pristine beauty and diversity of his continent's nature. Sohum's philosophy is simple and profound: it's a return to the essence, to pure and natural chords that speak to the soul without intermediaries. The brand has long earned a cult status among connoisseurs of niche perfumery, seeking authenticity and ethics in every drop.

The Spirit of Sohum: From Sydney to the World

Interestingly, the very name "Sohum" has roots in Sanskrit, meaning "I am that I am" or "harmony with the universe." This principle became the foundation of everything the brand does. Starting as a small laboratory in Sydney, Sohum has retained the spirit of an indie project, even while gaining international recognition. Justin Hicks, who studied the art of perfumery in France, skillfully combines classic European techniques with unique Australian materials, such as sandalwood, local citrus, and rare flowers.

Ethics and sustainability are an integral part of the brand's DNA. Sohum takes pride in its cruelty-free status, refusing animal testing, and uses recyclable packaging. Its history is not just about fragrances, but also about conscious consumption and respect for the planet, making it especially relevant in the modern world.

Recognizable Signature: Freshness, Transparency, Naturalness

The perfumery style of Sohum is unmistakable. It's a breath of fresh air, crystal clarity, and incredible realism in conveying natural images. The brand avoids heavy, intrusive chords, preferring transparent, airy, and often aquatic compositions. Its fragrances are frozen moments: the coolness of a sea breeze, the juiciness of freshly picked fruit, the tenderness of a tropical flower under warm rain.

Characteristic notes that the house often turns to are juicy citrus (lime, mandarin), juicy tropical fruits (mango, passion fruit), aquatic and green accents (marine notes, leaves, mint), as well as exquisite white flowers such as tuberose and gardenia. Despite their apparent lightness, many compositions have surprising longevity and an elegant, subtle sillage, suitable for daily wear in any season.

Cult Fragrances and Hits to Start With: Discovering the world of Sohum is a true journey through Australia via scents. Among nearly four dozen of the brand's fragrances, several cult names stand out as the signature of the house.

For example, Sohum - Limequat is an explosion of juicy, tart citrus, perfect for instant refreshment. For lovers of tropical exoticism, the seductive duo Sohum - Gingerlily & Mango is created, where the sweetness of mango is balanced by spicy lily. And the true bestseller and symbol of serenity is Sohum - Mint Tea — a cool, soothing aroma of freshly brewed mint tea.

More sensual and deep facets of the brand are revealed by the oriental Sohum - Amber Noir and the marine, invigorating Sohum - Seagrass. Every Sohum fragrance is a complete story, inviting dialogue and personal discoveries.