Brand «St. John»

The history of the St.John brand began in 1962. Married couple Mary and Robert Gray decided to produce knitwear. By the early 1970s, St.John knitwear was being sold in all expensive American stores. The main characteristics of St.John models can be described with synonyms such as 'shine, sparkle, shimmer.' The unusually bright colors of dresses, cardigans, and suits are the result of special technologies. All threads and fabrics are natural, made exclusively for the St.John brand.

A feature of the clothing of this brand is the patented expensive and complex 'Santana' weave. Models made of elastic material easily return to their original state without any deformation. Recently, Richard Cohen became the CEO of the brand, after which modernization plans were outlined. The first step was the appointment of a new face of the brand, Brazilian model Gisele Bündchen. She replaced the founders' daughter Kelly in this role. The advertising campaign was shot by the famous photographer Mario Testino.

Mary and Kelly Gray, retaining a certain stake, left their leadership positions in the company. In 1998, the first perfume composition White Camellia was created and released, and 10 years later, the St.John brand presented another luxurious creation - the fragrance St. John Eau de Parfum.