Brand «Starbucks România»

The Birth of a Legend: Starbucks România and a New Perspective on Perfumery

When you hear "Starbucks," your mind instantly conjures up aromas of freshly brewed coffee, cinnamon, and cozy autumn evenings. But in 2025, the world discovered Starbucks România — a completely new perfume brand from the United States that set out to translate iconic flavors and moods into the language of high art. This is not just another brand: it's a bold experiment where gourmand notes meet exquisite perfume water, creating unisex fragrances for those who seek inspiration in everyday life.

History and Brand Philosophy

Starbucks România was founded in 2025 by a team of enthusiasts inspired by Romanian coffee culture and Starbucks' global heritage. Despite its American origins, the name nods to a love for Romania's traditions — a country where coffee is savored slowly, minute by minute. The brand's philosophy is built on the principle of "olfactory comfort": every bottle should offer a feeling of warmth, coziness, and transport you back to life's most pleasant moments. This is niche perfumery that isn't afraid to be understandable and relatable to everyone.

The Perfumer Behind the Creation

The creator of the debut fragrance is American perfumer Jimmy Studer — a name already familiar to connoisseurs of original compositions. Studer is known for his ability to work with gourmand accords without veering into cloying sweetness. For Starbucks România, he developed a unique formula where each ingredient plays its part, much like in a perfectly balanced coffee drink. His approach is minimalism with character, which perfectly aligned with the DNA of the new brand.

The Flagship Fragrance: Eau de PSL

The brand's sole fragrance to date — Starbucks România - Eau de PSL — has already become iconic in perfume communities. The acronym PSL is simple and intriguing: Pumpkin Spice Latte. Yes, it's that beloved pumpkin spice millions adore, but reimagined in eau de parfum concentration. Longevity and sillage are exceptional: soft notes of cinnamon, nutmeg, vanilla, and creamy latte unfold gradually, leaving a warm aura on the skin. This is a unisex composition perfect for both autumn walks and cozy evenings at home.

Fragrance Character and Recommendations

Eau de PSL is not just a "delicious" perfume but a true olfactory thriller. The top notes deliver a sparkling spiciness, the heart offers milky softness, and the base resonates with woody-creamy undertones, ensuring longevity of 8–10 hours. Thanks to its unisex orientation, the fragrance performs equally well on both female and male skin, adding a touch of coziness and originality to any look. The ideal time to wear it is during the cooler months, particularly autumn and winter.

How to Spot an Original and Where to Buy

As the brand is just entering the market, it's crucial to know how to avoid fakes. The original Starbucks România bottle features a sleek minimalist design with an embossed logo and a serial number on the bottom. The eau de parfum should have a slightly oily texture, indicating a high concentration. We recommend purchasing only from official distributors or trusted perfume boutiques. You can also verify the batch code on the brand's official website (coming soon).

Reviews and Industry Standing

Despite its youth, Starbucks România has already garnered enthusiastic reviews from bloggers and perfume critics. What users consistently highlight is the fragrance's incredible compliment factor and its ability to uplift moods. Many describe Eau de PSL as "a hug in a bottle" and call it the best gourmand release of 2025. The brand is rapidly gaining popularity in perfume communities, and it's already safe to predict it will carve out a niche in the segment of niche unisex perfumery, challenging established giants.

What's Next? Plans and Collections

For now, the catalog features only one fragrance, but the founders are hinting at an imminent expansion of the line. Two more compositions are expected as part of the "Coffee Stories" collection, dedicated to other iconic Starbucks drinks. We might see variations on caramel macchiato or mint mocha. One thing is certain: Starbucks România has already brought a breath of fresh air to the perfume world, and this brand is one to watch, especially for lovers of original, memorable fragrances.