Brand «Tbh® kids»

Welcome to the world of Tbh® kids — gentle perfumery from the USA

Quite recently, in 2025, a new star lit up on the world perfume map — the American brand Tbh® kids. Its birth became a real event for parents who are looking for their children not just a pleasant smell, but a safe, thoughtfully designed aesthetic. Tbh® kids is a breath of fresh air in the children's perfume industry: no harsh notes, toxic components, or excessive sweetness. Only pure, natural ingredients and love for the most important — our children.

Brand philosophy: safe beauty for the little ones

The main principle of Tbh® kids — absolute safety of every drop. The founders of the brand (a team of experts in dermatology and perfumery) set themselves an ambitious goal: to create fragrances that can be worn from the first years of life without fear of allergies or irritation. All compositions are developed with sensitive children's skin in mind, undergo strict quality control, and contain no alcohol, phthalates, or synthetic dyes. This is a conscious choice of a modern mom who values minimalism, transparency of ingredients, and of course, style.

Main hit — Daily Spritz: the scent of carefree childhood

The calling card of Tbh® kids — light and cheerful Tbh® kids - Daily Spritz. This universal perfume for boys and girls instantly won the hearts of parents around the world. Daily Spritz is a delicate watercolor accord of juicy citrus (bergamot, orange), soft floral notes (lavender, chamomile) and clean musk. The fragrance sounds very subtle, without overpowering the natural scent of the skin, but at the same time gives a feeling of coziness and freshness. Ideal for school, a walk or sleep — its longevity (about 3-4 hours) is optimal for a child, and the sillage remains light and airy.

Why conscientious parents choose Tbh® kids

The brand from the USA sets a new trend: children's perfumery ceases to be an 'adult' in miniature. Tbh® kids consciously refuses cloying vanilla and fruit bombs that often mask a low-quality base. Instead — transparent, almost watercolor compositions that teach a child from an early age to understand the beauty of natural notes. In addition, the bottles are made from recycled glass, and the packaging from recycled materials, which emphasizes the brand's environmental responsibility. For many parents, this becomes a decisive argument: Tbh® kids is not just a perfume, but part of a conscious lifestyle.

How to choose the perfect fragrance for a child

Although at the moment the portfolio of Tbh® kids opens with Daily Spritz, the brand has already announced the release of a mini-collection of seasonal fragrances. We advise when choosing to pay attention to the child's character: active fidgets will suit fresh citrus compositions, and dreamy toddlers — soft floral or powdery notes. Tbh® kids recommends applying perfume on the wrist or the edge of clothing, avoiding the face area. And remember: a real children's fragrance should not be intrusive — it only slightly touches the skin, creating an invisible aura of tenderness.

How to distinguish an original Tbh® kids from a fake

The popularity of the brand, unfortunately, attracts unscrupulous sellers. To avoid mistakes, buy products only on the official website or from authorized distributors (their list is on the brand page). The original Tbh® kids bottle has matte ribbed glass, a minimalist label with clear font and a serial number on the bottom. All fragrances of the brand do not contain alcohol — this is easy to check by shaking the bottle: the bubbles should settle very slowly. And, of course, the real Daily Spritz smells clean, soft, without harsh alcohol notes.

Join the discussion about Tbh® kids

We invite you to share your impressions! Leave comments under the article, tell us how your child reacts to Daily Spritz, what associations this fragrance evokes. Tbh® kids is a brand that grows together with its little fans. Let's follow its development together and be the first to know news about new collections, limited editions and secrets of creating safe perfumery for the most precious people in the world.